Graphic Design - Visual Targets

Printed vs Digital Menus: Winner Winner, Chicken Dinner!

Leave a Comment / Branding, Brochure, Colours, Food, Graphic Design, Icons, Logo, Menu Design, Promotional / By Marie Rene

Step into any supermarket and you’ll notice that not all products get the same spotlight. While most sit quietly on crowded shelves, some brands leap out at you with bold, eye-catching displays at the end of an aisle.

These are product display stands, and when designed well, they can be a game-changer for food and drink companies. They don’t just hold products; they tell a story, spark curiosity, and tempt shoppers to reach for something they might not have planned on buying. In today’s competitive retail space, that extra visibility can make all the difference.

Printed vs Digital Menus: Winner Winner, Chicken Dinner! Read More

Food & Drink Display Stands With Influence & Impact

Leave a Comment / Bottle, Box, Branding, Can, Colours, Display Stand, Drink, Food, Graphic Design, Label, Logo, Marketing, Packaging, Promotional / By Marie Rene

Food & Drink Display Stands With Influence & Impact Read More

Animated Travel Show Graphics for Helloworld Travel

Leave a Comment / 2D, 3D, Animation, Case Study, Client, Industry, Info Box, Map, Media, Motion Graphics, Service, Straps, Titles, Travel, TV Production / By Marie Rene

hen TV shows take us across the globe, it’s not just the stunning locations that keep viewers hooked, but the visual storytelling that adds flair.

Helloworld Travel is known for showcasing globe-trotting adventures with host warmth and polished production, and they asked Visual Targets to modernise their on‐screen look. From layered animations to sleek transitions, we stepped in via a referral from the team behind Luke Nguyen’s India. The result was a blend of creativity and precision that brought travel to life on screen.

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Airline Logos Through the Ages: Flying High!

Leave a Comment / Branding, Graphic Design, Logo, Marketing, Travel / By Marie Rene

Airline logos aren’t just fancy graphics on a plane—they capture decades of aviation history, brand values, and cultural stories. By tracing the visual journeys of globally loved carriers like Singapore Airlines, Emirates, Qantas, Virgin, and Qatar Airways, we uncover why logo design matters: it shapes recognition, trust, and identity in the crowded skies.

Airline Logos Through the Ages: Flying High! Read More

Shape Psychology In Logos & Branding

Leave a Comment / Branding, Graphic Design, Logo, Marketing / By Marie Rene

Ever wonder what your logo might be saying behind your back? That rectangle might be whispering, “I’m reliable”. A triangle? More like “Watch out, I’m powerful.”

In the world of branding, colour often gets the spotlight, but shape does just as much heavy lifting. The curves, corners, and contours in a logo or design element tap into our subconscious to build trust, imply movement, or feel safe. From the friendly roundness of a cola can to the sharp precision of a tech logo, shapes silently guide how we feel about a brand—often before we’ve read a single word.

Shape psychology is the quiet force behind first impressions — let’s take a closer look at how smart design choices can shape (pun intended) the way people connect with your brand.

Shape Psychology In Logos & Branding Read More

The Power of Animation in Advertising: Trends and Insights

Leave a Comment / 2D, 3D, Animation, Diagrams, Logo, Marketing, Mascot, Media, Motion Graphics / By Marie Rene

Animation is no longer a tool reserved for blockbuster movies or high-end commercials—it’s become a staple in everyday advertising. From animated logos to quirky mascots, businesses of all sizes are embracing animation to stand out in crowded markets. Why? Animation taps into something universal: movement catches our attention.

To substantiate this trend with real-world data, we analysed 600 ads across TV, social media, and YouTube, and created the Animation in TV & Online Ads report. This guide offers insights into how animation is transforming the advertising landscape and provides practical advice to help your brand succeed.

The Power of Animation in Advertising: Trends and Insights Read More

Effective Printed Marketing Tools For A Food Truck

Leave a Comment / Banner, Branding, Business Card, Case Study, Client, E-Commerce, Food, Graphic Design, Menu Design / By Marie Rene

In today’s digital age, printed marketing tools continue to play a crucial role in connecting businesses with their audience. These tools not only communicate key information but also embody a brand’s identity, creating a lasting impression.

At Visual Targets, we recognise the importance of combining functionality with cohesive design to craft materials that captivate and engage customers.

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Making Complex Legal Processes Easier To Understand

Leave a Comment / Case Study, Client, Diagrams, Graphic Design, Icons, Infographics, Infosheet, Law, Sunshine Coast / By Marie Rene

In the world of family law, clarity is paramount.

Clients often find themselves overwhelmed by the complexities of legal processes, especially during emotionally charged situations like separations or divorces.

For lawyers, providing information that is both branded and easy to understand is crucial, especially during initial consultations.

Making Complex Legal Processes Easier To Understand Read More

High Adrenaline Graphics: The Visual Styles In Extreme Sports

1 Comment / Branding, Extreme Sports, Fitness, Graphic Design, Logo, Sports / By Marie Rene

Extreme sports are all about pushing boundaries, embracing risks, and experiencing the thrill of the unknown. The graphics representing these sports must encapsulate this spirit, conveying energy, danger, and excitement.

This article explores various graphic styles used in the extreme sports industry, illustrating how famous brands appeal to their target audiences through their visual choices.

High Adrenaline Graphics: The Visual Styles In Extreme Sports Read More

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