Marketing

Downloadable Guides & Lead Magnets: Turn Website Visitors Into Clients

Leave a Comment / Downloadable Guide, Lead Magnet, Website / By Marie Rene

When someone lands on a website, they’re often browsing, comparing, or simply curious. Rarely are they ready to commit straight away.

That’s where downloadable guides, often called lead magnets, come in. They offer a simple exchange: something genuinely useful in return for a small step of trust, like an email address. Done well, they don’t feel like a transaction at all. They feel like a helpful gesture. And that shift in perception can make all the difference in how a brand is remembered.

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Shape Psychology In Logos & Branding

Leave a Comment / Branding, Graphic Design, Logo, Marketing / By Marie Rene

Ever wonder what your logo might be saying behind your back? That rectangle might be whispering, “I’m reliable”. A triangle? More like “Watch out, I’m powerful.”

In the world of branding, colour often gets the spotlight, but shape does just as much heavy lifting. The curves, corners, and contours in a logo or design element tap into our subconscious to build trust, imply movement, or feel safe. From the friendly roundness of a cola can to the sharp precision of a tech logo, shapes silently guide how we feel about a brand—often before we’ve read a single word.

Shape psychology is the quiet force behind first impressions — let’s take a closer look at how smart design choices can shape (pun intended) the way people connect with your brand.

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Pump Up Your Social Media Presence – Fitness Edition

Leave a Comment / Fitness, Industry, Marketing, Social Media / By Marie Rene

You’ve considered the benefits of social media and realised it is as worthwhile as a protein shake when taken right, and it will pump up the gym’s attendance and profile.

Good on you!

And, thanks to our last article, Pick The Best Social Media Platform For Your Business, you now know which platforms you’re gonna attack like it’s cardio day!

Here are a few content ideas to get you started.

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Appealing Email Marketing for a Medical Supplies Brand

4 Comments / Case Study, Client, Email Marketing, Health, Marketing / By Marie Rene

EDM or Electronic Direct Marketing (also referred to as Email Marketing) is the strategy used by businesses to reach out to targeted potential customers through online channels, usually emails, to build personal relationships, generate leads and increase sales.

A medical and health industry company, Constar, asked us to have a look at their EDM. See how we improved their open rates, generated leads and kept their branding consistent.

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