Food

Eco-Friendly Packaging Designs: What Are Your Options?

Leave a Comment / Bottle, Box, Branding, Can, Drink, Food, Label, Packaging, Satchel / By

Packaging has a lot of jobs to do. It needs to protect what’s inside, survive transport, communicate what the product is and, ideally, catch someone’s eye before the competitor sitting next to it does.

Then there’s one more increasingly important job: reducing its environmental impact.

Switching to eco-friendly packaging sounds simple enough, but the reality is a little more nuanced. A material might be recyclable but difficult to print on. Another might be compostable but not suited to every product. And something that looks wonderfully natural may not necessarily be the most sustainable option available.

So, following on from our exploration of creative food packaging design, let’s look at some of the eco-friendly packaging options available, including where they shine, where they fall short and what they mean for your design.

Eco-Friendly Packaging Designs: What Are Your Options? Read More

DL Brochure / Folding Flyer for Alpha Packaging

Leave a Comment / Box, Brochure, Case Study, Client, Flyer, Food, Packaging, Sunshine Coast / By

When designing marketing for a packaging company, clarity and impact need to work harder than ever. Alpha Packaging came to us needing a DL brochure that could showcase their extensive product range, stay consistent with their brand style guide, and support their evolving pricing structure.

The challenge? Creating something that sells without looking salesy, and stands out in a literal sea of marketing material on trade counters and shelves.

DL Brochure / Folding Flyer for Alpha Packaging Read More

Effective Printed Marketing Tools For A Food Truck

Leave a Comment / Banner, Branding, Business Card, Case Study, Client, E-Commerce, Food, Graphic Design, Menu Design / By

In today’s digital age, printed marketing tools continue to play a crucial role in connecting businesses with their audience. These tools not only communicate key information but also embody a brand’s identity, creating a lasting impression.

At Visual Targets, we recognise the importance of combining functionality with cohesive design to craft materials that captivate and engage customers.

Effective Printed Marketing Tools For A Food Truck Read More

Creative Promotional Ideas to Kick Off Your Food Business

2 Comments / Banner, Business, Food, Merch, Packaging, Promotional / By

So, you’ve handled the nitty-gritty details of setting up your food business: getting your ABN, securing the perfect location, and maybe even assembling a killer menu. But now, it’s time to go external and make sure your business grabs attention. How do you get the word out and attract those all-important customers?

We’ve compiled a list of promotional opportunities that’ll help you do just that—each one a golden chance to showcase your brand’s personality.

Creative Promotional Ideas to Kick Off Your Food Business Read More

Noosa Peanut Butter Co: Local Flavours On Packaging Labels

Leave a Comment / Case Study, Client, Food, Industry, Label, Packaging, Sunshine Coast / By

A local peanut butter company asked for our help to design their labels.

At Visual Targets, WE ARE peaNUTS for this type of butter (see what we did there?). So when this opportunity landed in our inbox, we knew there would be some market study necessary! And we were NOT disappointed. But you guys are here for the technical aspect, not for our culinary review. So, let’s dive in.

Noosa Peanut Butter Co: Local Flavours On Packaging Labels Read More

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