Business - Visual Targets

The Peak of Logo Design: Why So Many Brands Choose Mountains

Leave a Comment / Branding, Business, Education, Fitness, Graphic Design, Health, Industry, Logo, Sports, Travel / By Marie Rene

Ever noticed how many outdoor, travel and fitness brands feature a mountain in their logo? Once you start looking, you’ll see peaks everywhere. It’s not because designers all copied each other. It’s because mountains instantly communicate qualities that these brands want people to feel.

A great logo isn’t just something that looks good on a website or product tag. It’s a shortcut to a brand’s personality. In the case of mountain-inspired logos, every angle, curve and peak has been chosen to tell a story before you’ve even read the brand name.

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From Cave Walls to Websites: Design Through Time

Leave a Comment / 2D, 3D, Animation, Box, Branding, Business, E-Commerce, Education, Graphic Design, Industry, Logo, Packaging, User Interface Design, Website / By Marie Rene

Design often feels like a modern profession. We picture graphic designers working in Adobe software, animators building characters in sophisticated 3D programs, and web designers creating online experiences for businesses around the world. But design has existed for far longer than computers. Thousands of years before the first logo was created, the first animation was drawn, or the first website went live, humans were already solving the same challenge designers face today: how do you communicate an idea visually?

The tools have evolved dramatically throughout history. The purpose, however, has remained remarkably consistent.

Let’s take a trip through time and explore some of the milestones that shaped graphic design, animation and website design as we know them today, and see what 7,300 years of design can teach modern businesses.

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Website Redesign for Australian Canine Scent Work

Leave a Comment / Booking System, Business, Client, Website / By Marie Rene

When your members are sniffing out details for their next event, you want a website that’s clean, clear, and easy to navigate. That was the task for Visual Targets when Australian Canine Scent Work (ACSW) came to us.

With a community of passionate trainers, dogs, and handlers, ACSW needed more than a new coat of paint—it needed an overhaul that would support events, education, and membership with ease.

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Creative Promotional Ideas to Kick Off Your Food Business

2 Comments / Banner, Business, Food, Merch, Packaging, Promotional / By Marie Rene

So, you’ve handled the nitty-gritty details of setting up your food business: getting your ABN, securing the perfect location, and maybe even assembling a killer menu. But now, it’s time to go external and make sure your business grabs attention. How do you get the word out and attract those all-important customers?

We’ve compiled a list of promotional opportunities that’ll help you do just that—each one a golden chance to showcase your brand’s personality.

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Animation In Business: Learning From The TV & Movie Industry

Leave a Comment / Animation, Business, Film, Mascot, TV Production / By Marie Rene

If you want people to emotionally connect to your content, it is worth investing in animation.

Let’s look at some memorable examples in the TV and Movie industry, and see how it might benefit you in today’s competitive market.

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Keep Your Business Moving: Using Animation In Your Content

Leave a Comment / 2D, 3D, Animation, Business, Motion Graphics / By Marie Rene

Animation allows us to tell a story in unique ways, with techniques that provoke inspiration and magical feelings appealing to all ages.

In this article, we’re going through the types of animation available to you and how it can help your business.

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A Smooth User Experience with Icons & Symbols

Leave a Comment / Business, Graphic Design, Icons / By Marie Rene

In a world where information is mainly consumed through visuals, icons and symbols are more and more relevant. They’re everywhere; from your basic website to airports and roadsides.

Icons and symbols are information put in its simplest, but most accurate form. And in today’s culture, we rely on them to navigate through life.

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Building a Brand Identity For A New Business

4 Comments / Branding, Business, Logo / By Marie Rene

You woke up this morning – hopefully fresh as a daisy and not with a pounding headache due to last night’s enjoyment – and you still had this idea. This idea that has now be living rent-free in your brain for some times.

You thought new years eve would put it to rest (or at least your end-of-the-year-bonus would), but no. It’s alive and pumping…

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Great to hear you enjoyed the post :-)

What a brilliantly practical and inspiring post, your ideas bring real leverage and creativity for food-business owners. Slightly catchy and…

[…] For brands using photography and videography, the same branding principles apply. The brands that stand out visually are the…