Packaging Design

Branded Lolly Bags: A Sweet Way to Promote Your Business

Leave a Comment / Box, Branding, Food, Label, Lolly Bag, Packaging, Promotional / By

ens are useful. Tote bags get around. But sometimes, the best way to get someone’s attention is through their stomach.

Branded food has become a fun addition to the promotional product world, with everything from lolly bags and chocolates to biscuits, popcorn and mints available in customised packaging. They can be handed out at events, added to client gifts or simply left somewhere customers can help themselves.

Unlike many promotional products, food isn’t designed to stick around forever. But that doesn’t mean it can’t make an impression. Done well, a small treat can turn a simple interaction with your business into a positive little brand experience, and sometimes that’s exactly what you want people to remember.

Branded Lolly Bags: A Sweet Way to Promote Your Business Read More

Eco-Friendly Packaging Designs: What Are Your Options?

Leave a Comment / Bottle, Box, Branding, Can, Drink, Food, Label, Packaging, Satchel / By

Packaging has a lot of jobs to do. It needs to protect what’s inside, survive transport, communicate what the product is and, ideally, catch someone’s eye before the competitor sitting next to it does.

Then there’s one more increasingly important job: reducing its environmental impact.

Switching to eco-friendly packaging sounds simple enough, but the reality is a little more nuanced. A material might be recyclable but difficult to print on. Another might be compostable but not suited to every product. And something that looks wonderfully natural may not necessarily be the most sustainable option available.

So, following on from our exploration of creative food packaging design, let’s look at some of the eco-friendly packaging options available, including where they shine, where they fall short and what they mean for your design.

Eco-Friendly Packaging Designs: What Are Your Options? Read More

DL Brochure / Folding Flyer for Alpha Packaging

Leave a Comment / Box, Brochure, Case Study, Client, Flyer, Food, Packaging, Sunshine Coast / By

When designing marketing for a packaging company, clarity and impact need to work harder than ever. Alpha Packaging came to us needing a DL brochure that could showcase their extensive product range, stay consistent with their brand style guide, and support their evolving pricing structure.

The challenge? Creating something that sells without looking salesy, and stands out in a literal sea of marketing material on trade counters and shelves.

DL Brochure / Folding Flyer for Alpha Packaging Read More

Energetic Drink Packaging: A Bold Lesson in Branding

Leave a Comment / Bottle, Branding, Can, Colours, Drink, Extreme Sports, Label, Packaging, Sports / By

Energetic drinks seem to leap off the shelves, packed with colours and fonts so bold you can practically hear them shout.

These cans and bottles reflect the intensity of extreme sports, embodying high energy and an “in-your-face” vibe. But it’s not just loud design for the sake of being loud—it’s a deliberate strategy that targets consumers who crave excitement.

Energetic Drink Packaging: A Bold Lesson in Branding Read More

Noosa Peanut Butter Co: Local Flavours On Packaging Labels

Leave a Comment / Case Study, Client, Food, Industry, Label, Packaging, Sunshine Coast / By

A local peanut butter company asked for our help to design their labels.

At Visual Targets, WE ARE peaNUTS for this type of butter (see what we did there?). So when this opportunity landed in our inbox, we knew there would be some market study necessary! And we were NOT disappointed. But you guys are here for the technical aspect, not for our culinary review. So, let’s dive in.

Noosa Peanut Butter Co: Local Flavours On Packaging Labels Read More

Sports Supplement Packaging: Styles, Trends & Audience

Leave a Comment / Fitness, Industry, Label, Packaging, Satchel / By

The fitness industry in Australia is booming. Never has there been a better time for people to establish a career in this field. Just opening our socials, we’re bombarded with fitness exercises, cleanses, workouts, etc. As good graphic design professionals, we’re always interested in the trends of a booming industry!

Let’s take a look at some sports supplements packaging styles.

Sports Supplement Packaging: Styles, Trends & Audience Read More

Contact Us

Scroll to Top