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Branded Lolly Bags: A Sweet Way to Promote Your Business

Leave a Comment / Box, Branding, Food, Label, Lolly Bag, Packaging, Promotional / By

ens are useful. Tote bags get around. But sometimes, the best way to get someone’s attention is through their stomach.

Branded food has become a fun addition to the promotional product world, with everything from lolly bags and chocolates to biscuits, popcorn and mints available in customised packaging. They can be handed out at events, added to client gifts or simply left somewhere customers can help themselves.

Unlike many promotional products, food isn’t designed to stick around forever. But that doesn’t mean it can’t make an impression. Done well, a small treat can turn a simple interaction with your business into a positive little brand experience, and sometimes that’s exactly what you want people to remember.

Branded Lolly Bags: A Sweet Way to Promote Your Business Read More

Eco-Friendly Packaging Designs: What Are Your Options?

Leave a Comment / Bottle, Box, Branding, Can, Drink, Food, Label, Packaging, Satchel / By

Packaging has a lot of jobs to do. It needs to protect what’s inside, survive transport, communicate what the product is and, ideally, catch someone’s eye before the competitor sitting next to it does.

Then there’s one more increasingly important job: reducing its environmental impact.

Switching to eco-friendly packaging sounds simple enough, but the reality is a little more nuanced. A material might be recyclable but difficult to print on. Another might be compostable but not suited to every product. And something that looks wonderfully natural may not necessarily be the most sustainable option available.

So, following on from our exploration of creative food packaging design, let’s look at some of the eco-friendly packaging options available, including where they shine, where they fall short and what they mean for your design.

Eco-Friendly Packaging Designs: What Are Your Options? Read More

Website Design First Aid: Transforming Pro+Med NZ

Leave a Comment / Case Study, Client, Health, Medical, New Zealand, User Interface Design, Website / By

Medical and health-related websites often lean heavily toward functionality and compliance, sometimes at the expense of personality and user experience. But that doesn’t mean they have to feel cold, outdated or difficult to navigate. When New Zealand-based training provider Pro+Med approached Visual Targets, they were ready for a complete digital transformation, one that would better reflect the professionalism, energy and scale of their services.

The result was a modern, colourful and highly functional WordPress website designed to support everything from first aid training bookings to event medical services and patient transport enquiries.

Website Design First Aid: Transforming Pro+Med NZ Read More

What Fitness Apps Get Right About UI Design

Leave a Comment / Branding, Fitness, Graphic Design, Health, Industry, Sports, User Interface Design, Website / By

Fitness apps live or die by one thing: engagement. You can have the best workouts in the world, but if the interface feels clunky, overwhelming, or uninspiring, people simply won’t stick around.

That’s what makes fitness apps such an interesting space from a design perspective. They sit right at the intersection of behaviour, motivation, and usability. When done well, design doesn’t just look good, it actively shapes habits.

Let’s look at a few standout apps across different categories and unpack what they do well from a UI and graphic design perspective.

What Fitness Apps Get Right About UI Design Read More

Downloadable Guides & Lead Magnets: Turn Website Visitors Into Clients

Leave a Comment / Downloadable Guide, Lead Magnet, Website / By

When someone lands on a website, they’re often browsing, comparing, or simply curious. Rarely are they ready to commit straight away.

That’s where downloadable guides, often called lead magnets, come in. They offer a simple exchange: something genuinely useful in return for a small step of trust, like an email address. Done well, they don’t feel like a transaction at all. They feel like a helpful gesture. And that shift in perception can make all the difference in how a brand is remembered.

Downloadable Guides & Lead Magnets: Turn Website Visitors Into Clients Read More

Animated TV Graphics for Channel Ten’s Well Traveller

Leave a Comment / 2D, 3D, Animation, Case Study, Client, Fitness, Health, Info Box, Map, Media, Motion Graphics, Straps, Titles, Travel, TV Production / By

Television moves fast. Graphics need to be polished, on-brand and ready to broadcast, often yesterday.

When Channel 10’s Well Traveller needed animated graphics for their national travel series, the production team came back to us at Visual Targets. We had previously worked with them on Helloworld’s content, so they already knew our pace, process and standards.

This time, the brief was clear: bring movement, clarity and visual consistency to a feel-good Australian travel show hosted by six consecutive female world surf champion Layne Beachley.

Animated TV Graphics for Channel Ten’s Well Traveller Read More

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