Motion Graphics - Visual Targets

Animated TV Graphics for Channel Ten’s Well Traveller

Leave a Comment / 2D, 3D, Animation, Case Study, Client, Fitness, Health, Info Box, Map, Media, Motion Graphics, Straps, Titles, Travel, TV Production / By Marie Rene

Television moves fast. Graphics need to be polished, on-brand and ready to broadcast, often yesterday.

When Channel 10’s Well Traveller needed animated graphics for their national travel series, the production team came back to us at Visual Targets. We had previously worked with them on Helloworld’s content, so they already knew our pace, process and standards.

This time, the brief was clear: bring movement, clarity and visual consistency to a feel-good Australian travel show hosted by six consecutive female world surf champion Layne Beachley.

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Explainer Videos… Explained! Types, Uses & Examples

Leave a Comment / 2D, 3D, Animation, Explainer Video, Motion Graphics, Titles / By Marie Rene

Explainer videos have become one of the most effective ways for businesses to communicate clearly in a world overflowing with information. Whether it’s explaining a product, walking someone through a process, or breaking down something semi-technical, explainer videos help audiences understand faster, remember more, and feel more confident taking the next step.

From government websites to startups, explainer videos are everywhere, and for good reason. They turn complex ideas into clear, digestible stories that feel approachable rather than overwhelming.

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Animated Logos: Make Your Brand Move

Leave a Comment / 2D, 3D, Advertising, Animation, Branding, Colours, Film, Logo, Media, Motion Graphics, Titles, TV Production / By Marie Rene

Logos just don’t live on printed material anymore. They live on screens: phones, TVs, billboards, reels, ads, and platforms that reward movement over stillness. As video continues to dominate digital spaces, the way your logo appears matters more than ever. An animated logo isn’t just a trend; it’s a strategic tool that helps brands stand out, feel contemporary, and connect emotionally in a matter of seconds.

From subtle motion to full cinematic sequences, animated logos now exist on a whole spectrum. And choosing the right level of animation for your brand is where the real magic happens.

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Animated Travel Show Graphics for Helloworld Travel

Leave a Comment / 2D, 3D, Animation, Case Study, Client, Industry, Info Box, Map, Media, Motion Graphics, Service, Straps, Titles, Travel, TV Production / By Marie Rene

hen TV shows take us across the globe, it’s not just the stunning locations that keep viewers hooked, but the visual storytelling that adds flair.

Helloworld Travel is known for showcasing globe-trotting adventures with host warmth and polished production, and they asked Visual Targets to modernise their on‐screen look. From layered animations to sleek transitions, we stepped in via a referral from the team behind Luke Nguyen’s India. The result was a blend of creativity and precision that brought travel to life on screen.

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My Market Kitchen Animated Branding: Behind the Scenes

Leave a Comment / 2D, 3D, Animation, Case Study, Client, Media, Motion Graphics, TV Production / By Marie Rene

When Channel 10’s My Market Kitchen needed a fresh, dynamic visual identity for their ninth season, they turned to us. With a love for food, local markets, and all things Melbourne, the show wanted animations that felt uniquely theirs—something that honored the Prahran Market location while adding personality to the mix.

We delivered three animated elements: a title sequence that immerses viewers in a bustling Melbourne scene, a playful caricature animation of host Catherine Velisha, and an animated logo designed for seamless integration across the show. Here’s how we made it happen.

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The Power of Animation in Advertising: Trends and Insights

Leave a Comment / 2D, 3D, Animation, Diagrams, Logo, Marketing, Mascot, Media, Motion Graphics / By Marie Rene

Animation is no longer a tool reserved for blockbuster movies or high-end commercials—it’s become a staple in everyday advertising. From animated logos to quirky mascots, businesses of all sizes are embracing animation to stand out in crowded markets. Why? Animation taps into something universal: movement catches our attention.

To substantiate this trend with real-world data, we analysed 600 ads across TV, social media, and YouTube, and created the Animation in TV & Online Ads report. This guide offers insights into how animation is transforming the advertising landscape and provides practical advice to help your brand succeed.

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The Animated Email Signature: A Creative Way to Stand Out

Leave a Comment / 2D, 3D, Animation, Email Signature, Motion Graphics / By Marie Rene

Even the smallest details can make a huge difference in how your business is perceived. One such detail? Your email signature. Often overlooked, it’s the last thing a client sees when communicating with you—and the perfect opportunity to make a lasting impression. But what if your signature wasn’t just a line of text but a dynamic and engaging mini-showcase of your brand?

Enter the animated email signature! A smart, creative way to add a touch of personality to your communications and ensure your business gets noticed.

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