Branding - Visual Targets

What Fitness Apps Get Right About UI Design

Leave a Comment / Branding, Fitness, Graphic Design, Health, Industry, Sports, User Interface Design, Website / By Marie Rene

Fitness apps live or die by one thing: engagement. You can have the best workouts in the world, but if the interface feels clunky, overwhelming, or uninspiring, people simply won’t stick around.

That’s what makes fitness apps such an interesting space from a design perspective. They sit right at the intersection of behaviour, motivation, and usability. When done well, design doesn’t just look good, it actively shapes habits.

Let’s look at a few standout apps across different categories and unpack what they do well from a UI and graphic design perspective.

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Animated Logos: Make Your Brand Move

Leave a Comment / 2D, 3D, Advertising, Animation, Branding, Colours, Film, Logo, Media, Motion Graphics, Titles, TV Production / By Marie Rene

Logos just don’t live on printed material anymore. They live on screens: phones, TVs, billboards, reels, ads, and platforms that reward movement over stillness. As video continues to dominate digital spaces, the way your logo appears matters more than ever. An animated logo isn’t just a trend; it’s a strategic tool that helps brands stand out, feel contemporary, and connect emotionally in a matter of seconds.

From subtle motion to full cinematic sequences, animated logos now exist on a whole spectrum. And choosing the right level of animation for your brand is where the real magic happens.

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Printed vs Digital Menus: Winner Winner, Chicken Dinner!

Leave a Comment / Branding, Brochure, Colours, Food, Graphic Design, Icons, Logo, Menu Design, Promotional / By Marie Rene

Step into any supermarket and you’ll notice that not all products get the same spotlight. While most sit quietly on crowded shelves, some brands leap out at you with bold, eye-catching displays at the end of an aisle.

These are product display stands, and when designed well, they can be a game-changer for food and drink companies. They don’t just hold products; they tell a story, spark curiosity, and tempt shoppers to reach for something they might not have planned on buying. In today’s competitive retail space, that extra visibility can make all the difference.

Printed vs Digital Menus: Winner Winner, Chicken Dinner! Read More

Food & Drink Display Stands With Influence & Impact

Leave a Comment / Bottle, Box, Branding, Can, Colours, Display Stand, Drink, Food, Graphic Design, Label, Logo, Marketing, Packaging, Promotional / By Marie Rene

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Airline Logos Through the Ages: Flying High!

Leave a Comment / Branding, Graphic Design, Logo, Marketing, Travel / By Marie Rene

Airline logos aren’t just fancy graphics on a plane—they capture decades of aviation history, brand values, and cultural stories. By tracing the visual journeys of globally loved carriers like Singapore Airlines, Emirates, Qantas, Virgin, and Qatar Airways, we uncover why logo design matters: it shapes recognition, trust, and identity in the crowded skies.

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Shape Psychology In Logos & Branding

Leave a Comment / Branding, Graphic Design, Logo, Marketing / By Marie Rene

Ever wonder what your logo might be saying behind your back? That rectangle might be whispering, “I’m reliable”. A triangle? More like “Watch out, I’m powerful.”

In the world of branding, colour often gets the spotlight, but shape does just as much heavy lifting. The curves, corners, and contours in a logo or design element tap into our subconscious to build trust, imply movement, or feel safe. From the friendly roundness of a cola can to the sharp precision of a tech logo, shapes silently guide how we feel about a brand—often before we’ve read a single word.

Shape psychology is the quiet force behind first impressions — let’s take a closer look at how smart design choices can shape (pun intended) the way people connect with your brand.

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The Power of Animation in Advertising: Trends and Insights

Leave a Comment / 2D, 3D, Animation, Diagrams, Logo, Marketing, Mascot, Media, Motion Graphics / By Marie Rene

Animation is no longer a tool reserved for blockbuster movies or high-end commercials—it’s become a staple in everyday advertising. From animated logos to quirky mascots, businesses of all sizes are embracing animation to stand out in crowded markets. Why? Animation taps into something universal: movement catches our attention.

To substantiate this trend with real-world data, we analysed 600 ads across TV, social media, and YouTube, and created the Animation in TV & Online Ads report. This guide offers insights into how animation is transforming the advertising landscape and provides practical advice to help your brand succeed.

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Effective Printed Marketing Tools For A Food Truck

Leave a Comment / Banner, Branding, Business Card, Case Study, Client, E-Commerce, Food, Graphic Design, Menu Design / By Marie Rene

In today’s digital age, printed marketing tools continue to play a crucial role in connecting businesses with their audience. These tools not only communicate key information but also embody a brand’s identity, creating a lasting impression.

At Visual Targets, we recognise the importance of combining functionality with cohesive design to craft materials that captivate and engage customers.

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Energetic Drink Packaging: A Bold Lesson in Branding

Leave a Comment / Bottle, Branding, Can, Colours, Drink, Extreme Sports, Label, Packaging, Sports / By Marie Rene

Energetic drinks seem to leap off the shelves, packed with colours and fonts so bold you can practically hear them shout.

These cans and bottles reflect the intensity of extreme sports, embodying high energy and an “in-your-face” vibe. But it’s not just loud design for the sake of being loud—it’s a deliberate strategy that targets consumers who crave excitement.

Energetic Drink Packaging: A Bold Lesson in Branding Read More

Great to hear you enjoyed the post :-)

What a brilliantly practical and inspiring post, your ideas bring real leverage and creativity for food-business owners. Slightly catchy and…

[…] For brands using photography and videography, the same branding principles apply. The brands that stand out visually are the…