Branding

Eco-Friendly Packaging Designs: What Are Your Options?

Packaging has a lot of jobs to do. It needs to protect what’s inside, survive transport, communicate what the product is and, ideally, catch someone’s eye before the competitor sitting next to it does.

Then there’s one more increasingly important job: reducing its environmental impact.

Switching to eco-friendly packaging sounds simple enough, but the reality is a little more nuanced. A material might be recyclable but difficult to print on. Another might be compostable but not suited to every product. And something that looks wonderfully natural may not necessarily be the most sustainable option available.

So, following on from our exploration of creative food packaging design, let’s look at some of the eco-friendly packaging options available, including where they shine, where they fall short and what they mean for your design.

Eco-Friendly Packaging Designs: What Are Your Options? Read More

What Fitness Apps Get Right About UI Design

Fitness apps live or die by one thing: engagement. You can have the best workouts in the world, but if the interface feels clunky, overwhelming, or uninspiring, people simply won’t stick around.

That’s what makes fitness apps such an interesting space from a design perspective. They sit right at the intersection of behaviour, motivation, and usability. When done well, design doesn’t just look good, it actively shapes habits.

Let’s look at a few standout apps across different categories and unpack what they do well from a UI and graphic design perspective.

What Fitness Apps Get Right About UI Design Read More

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