Marie Rene, Author at Visual Targets

Animated Logos: Make Your Brand Move

Leave a Comment / 2D, 3D, Advertising, Animation, Branding, Colours, Film, Logo, Media, Motion Graphics, Titles, TV Production / By Marie Rene

Logos just don’t live on printed material anymore. They live on screens: phones, TVs, billboards, reels, ads, and platforms that reward movement over stillness. As video continues to dominate digital spaces, the way your logo appears matters more than ever. An animated logo isn’t just a trend; it’s a strategic tool that helps brands stand out, feel contemporary, and connect emotionally in a matter of seconds.

From subtle motion to full cinematic sequences, animated logos now exist on a whole spectrum. And choosing the right level of animation for your brand is where the real magic happens.

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DL Brochure / Folding Flyer for Alpha Packaging

Leave a Comment / Box, Brochure, Case Study, Client, Flyer, Food, Packaging, Sunshine Coast / By Marie Rene

When designing marketing for a packaging company, clarity and impact need to work harder than ever. Alpha Packaging came to us needing a DL brochure that could showcase their extensive product range, stay consistent with their brand style guide, and support their evolving pricing structure.

The challenge? Creating something that sells without looking salesy, and stands out in a literal sea of marketing material on trade counters and shelves.

DL Brochure / Folding Flyer for Alpha Packaging Read More

Printed vs Digital Menus: Winner Winner, Chicken Dinner!

Leave a Comment / Branding, Brochure, Colours, Food, Graphic Design, Icons, Logo, Menu Design, Promotional / By Marie Rene

Step into any supermarket and you’ll notice that not all products get the same spotlight. While most sit quietly on crowded shelves, some brands leap out at you with bold, eye-catching displays at the end of an aisle.

These are product display stands, and when designed well, they can be a game-changer for food and drink companies. They don’t just hold products; they tell a story, spark curiosity, and tempt shoppers to reach for something they might not have planned on buying. In today’s competitive retail space, that extra visibility can make all the difference.

Printed vs Digital Menus: Winner Winner, Chicken Dinner! Read More

Food & Drink Display Stands With Influence & Impact

Leave a Comment / Bottle, Box, Branding, Can, Colours, Display Stand, Drink, Food, Graphic Design, Label, Logo, Marketing, Packaging, Promotional / By Marie Rene

Food & Drink Display Stands With Influence & Impact Read More

Animated Travel Show Graphics for Helloworld Travel

Leave a Comment / 2D, 3D, Animation, Case Study, Client, Industry, Info Box, Map, Media, Motion Graphics, Service, Straps, Titles, Travel, TV Production / By Marie Rene

hen TV shows take us across the globe, it’s not just the stunning locations that keep viewers hooked, but the visual storytelling that adds flair.

Helloworld Travel is known for showcasing globe-trotting adventures with host warmth and polished production, and they asked Visual Targets to modernise their on‐screen look. From layered animations to sleek transitions, we stepped in via a referral from the team behind Luke Nguyen’s India. The result was a blend of creativity and precision that brought travel to life on screen.

Animated Travel Show Graphics for Helloworld Travel Read More

Airline Logos Through the Ages: Flying High!

Leave a Comment / Branding, Graphic Design, Logo, Marketing, Travel / By Marie Rene

Airline logos aren’t just fancy graphics on a plane—they capture decades of aviation history, brand values, and cultural stories. By tracing the visual journeys of globally loved carriers like Singapore Airlines, Emirates, Qantas, Virgin, and Qatar Airways, we uncover why logo design matters: it shapes recognition, trust, and identity in the crowded skies.

Airline Logos Through the Ages: Flying High! Read More

Shape Psychology In Logos & Branding

Leave a Comment / Branding, Graphic Design, Logo, Marketing / By Marie Rene

Ever wonder what your logo might be saying behind your back? That rectangle might be whispering, “I’m reliable”. A triangle? More like “Watch out, I’m powerful.”

In the world of branding, colour often gets the spotlight, but shape does just as much heavy lifting. The curves, corners, and contours in a logo or design element tap into our subconscious to build trust, imply movement, or feel safe. From the friendly roundness of a cola can to the sharp precision of a tech logo, shapes silently guide how we feel about a brand—often before we’ve read a single word.

Shape psychology is the quiet force behind first impressions — let’s take a closer look at how smart design choices can shape (pun intended) the way people connect with your brand.

Shape Psychology In Logos & Branding Read More

Website Redesign for Australian Canine Scent Work

Leave a Comment / Booking System, Business, Client, Website / By Marie Rene

When your members are sniffing out details for their next event, you want a website that’s clean, clear, and easy to navigate. That was the task for Visual Targets when Australian Canine Scent Work (ACSW) came to us.

With a community of passionate trainers, dogs, and handlers, ACSW needed more than a new coat of paint—it needed an overhaul that would support events, education, and membership with ease.

Website Redesign for Australian Canine Scent Work Read More

3 Must-Have Features for Your Personal Trainer Website

Leave a Comment / Blog, Booking System, Fitness, Sports, Website / By Marie Rene

Alright, fitness buffs and personal trainers, it’s time to talk about a crucial part of your business—your website. It’s not just a place to park your logo and list your rates anymore. No, no, we’re talking about a website that works hard for you, boosts your business, and keeps clients coming back for more.

Whether you’re just starting out or looking to level up, there are some must-have features for your website to help you crush it, and get some online gainz!

3 Must-Have Features for Your Personal Trainer Website Read More

What a brilliantly practical and inspiring post, your ideas bring real leverage and creativity for food-business owners. Slightly catchy and…

[…] For brands using photography and videography, the same branding principles apply. The brands that stand out visually are the…

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