Animated TV Graphics for Channel Ten’s Well Traveller

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elevision moves fast. Graphics need to be polished, on-brand and ready to broadcast, often yesterday.

When Channel 10’s Well Traveller needed animated graphics for their national travel series, the production team came back to us at Visual Targets. We had previously worked with them on Helloworld’s content, so they already knew our pace, process and standards.

This time, the brief was clear: bring movement, clarity and visual consistency to a feel-good Australian travel show hosted by six times consecutive female world surf champion Layne Beachley.

For us, it was a dream brief. Graeme from Visual Targets is a surfer himself, so working on a show led by a professional surfer felt like a dream project

The Story of The Well Traveller

What we created

The project included:

The Challenges and Opportunities

While this wasn’t a reinvention project, it did require technical precision and creative problem-solving.

Working Within an Existing Style

Unlike building a brand system from scratch, we needed to match previously established graphics. That meant consistency in motion, typography and timing.

Rather than limiting creativity, this actually streamlined production. We could reuse assets and maintain cohesion across episodes, which allowed for faster turnaround; something the production team highly valued.

The 3D Australia Map

The most significant challenge was the 3D map animation.

Each episode featured a moment where Layne would say, “We’re here at…” and the screen would transition to a 3D map of Australia, zooming into the destination (Sydney, Byron Bay or elsewhere).

To achieve this, we:

• Invested in a high-quality 3D model, & texture map, of Australia
• Animated the camera movement and location pin
• Created custom water textures to enhance realism
• Created animated borders of regions to show the area in which the episode was taking place

The real difficulty? Resolution.

When you zoom into a map for a television broadcast, pixelation becomes your enemy. Finding a high-resolution map capable of handling deep zooms without losing clarity proved a challenge.

Sydney, in particular, presented limitations. We couldn’t zoom as tightly as originally planned without sacrificing image quality. So instead, we:

• Adjusted the stopping point of the zoom
• Varied camera angles to keep visuals dynamic
• Rotated perspectives slightly (especially for Byron Bay) to avoid repetitive sequences
• Carefully ended animations before any blur became visible

Working within those limits required precision. But from a production standpoint, it also allowed us to create a repeatable system that could be adapted episode after episode.

On-Screen Package Promotions

Another key component was animating promotional packages.

When destinations were featured, viewers needed clear details: what was included, what to do, and how to win or book. These elements had to feel energetic, readable and aligned with the show’s cheerful tone.

Because the show was upbeat and positive, the motion design needed to reflect that with clean transitions, confident typography and engaging movement without distracting from the footage.

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The animations had to elevate and modernise the presentation without overpowering it.

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Fast Turnaround, Broadcast Ready

Television schedules don’t wait.

One thing this production team appreciates — and why they keep coming back — is our turnaround time. We’re accommodating, responsive and comfortable working within tight deadlines. Broadcast projects demand precision, but they also demand speed.

That balance is something we pride ourselves on.

The Results

The series was successfully broadcast on Channel 10, nationwide, with our animated graphics integrated across episodes.

The production team was extremely happy with the outcome, and particularly our flexibility and ability to deliver quickly without compromising quality. As a referral client, maintaining that trust and reliability was especially important to us.

And from our side? Working on a feel-good Australian travel show hosted by a surf champion felt like a perfect creative alignment!

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Ready to Bring Motion to Your Project?

Whether it’s television graphics, animated maps, branded lower-thirds or full explainer sequences, Visual Targets can design motion that’s polished, purposeful and broadcast-ready.

If you’re producing content and need animation that enhances rather than distracts, let’s talk.
We’d love to bring your next project to life.