On-Target! Latest Posts
Explainer Videos… Explained! Types, Uses & Examples
Explainer videos have become one of the most effective ways for businesses to communicate clearly in a world overflowing with information. Whether it’s explaining a product, walking someone through a process, or breaking down something semi-technical, explainer videos help audiences understand faster, remember more, and feel more confident taking the next step.
From government websites to startups, explainer videos are everywhere, and for good reason. They turn complex ideas into clear, digestible stories that feel approachable rather than overwhelming.
Animated Logos: Make Your Brand Move
Logos just don’t live on printed material anymore. They live on screens: phones, TVs, billboards, reels, ads, and platforms that reward movement over stillness. As video continues to dominate digital spaces, the way your logo appears matters more than ever. An animated logo isn’t just a trend; it’s a strategic tool that helps brands stand out, feel contemporary, and connect emotionally in a matter of seconds.
From subtle motion to full cinematic sequences, animated logos now exist on a whole spectrum. And choosing the right level of animation for your brand is where the real magic happens.
DL Brochure / Folding Flyer for Alpha Packaging
When designing marketing for a packaging company, clarity and impact need to work harder than ever. Alpha Packaging came to us needing a DL brochure that could showcase their extensive product range, stay consistent with their brand style guide, and support their evolving pricing structure.
The challenge? Creating something that sells without looking salesy, and stands out in a literal sea of marketing material on trade counters and shelves.
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My Market Kitchen Animated Branding: Behind the Scenes
When Channel 10’s My Market Kitchen needed a fresh, dynamic visual identity for their ninth season, they turned to us. With a love for food, local markets, and all things Melbourne, the show wanted animations that felt uniquely theirs—something that honored the Prahran Market location while adding personality to the mix.We delivered three animated elements: a title sequence that immerses viewers in a bustling Melbourne scene, a playful caricature animation of host Catherine Velisha, and an animated logo designed for seamless integration across the show. Here’s how we made it happen.
Infographics & Diagrams: Making Complex Information Easy To Digest
Understanding complex information can be a daunting task. Yet, with the power of infographics and diagrams, even the most intricate data can be transformed into engaging, easy-to-understand visuals. Whether you’re looking to attract more customers or simply convey your message effectively.
For us, graphic designers, infographics are the unsung heroes of modern communication!
For us, graphic designers, infographics are the unsung heroes of modern communication!
Appealing Email Marketing for a Medical Supplies Brand
EDM or Electronic Direct Marketing (also referred to as Email Marketing) is the strategy used by businesses to reach out to targeted potential customers through online channels, usually emails, to build personal relationships, generate leads and increase sales.
A medical and health industry company, Constar, asked us to have a look at their EDM. See how we improved their open rates, generated leads and kept their branding consistent.
A medical and health industry company, Constar, asked us to have a look at their EDM. See how we improved their open rates, generated leads and kept their branding consistent.
Building a Brand Identity For A New Business
You woke up this morning – hopefully fresh as a daisy and not with a pounding headache due to last night’s enjoyment – and you still had this idea. This idea that has now be living rent-free in your brain for some times.
You thought new years eve would put it to rest (or at least your end-of-the-year-bonus would), but no. It’s alive and pumping…
You thought new years eve would put it to rest (or at least your end-of-the-year-bonus would), but no. It’s alive and pumping…
Website Redesign for Australian Canine Scent Work
When your members are sniffing out details for their next event, you want a website that’s clean, clear, and easy to navigate. That was the task for Visual Targets when Australian Canine Scent Work (ACSW) came to us. With a community of passionate trainers, dogs, and handlers, ACSW needed more than a new coat of paint—it needed an overhaul that would support events, education, and membership with ease.
Elevating Your Practice: Physical Therapists Branding Guide
Imagine your brand as the face of your practice. Just as your hands are essential in healing, your visual identity is crucial in making that first vital impression.
A well-designed logo, an appealing colour palette, and a professional website act as the welcoming committee for potential clients. They convey your values and the quality of care you provide. And of course there’s a strategic use of social media, to connect your practice to the community.
A well-designed logo, an appealing colour palette, and a professional website act as the welcoming committee for potential clients. They convey your values and the quality of care you provide. And of course there’s a strategic use of social media, to connect your practice to the community.
Airline Logos Through the Ages: Flying High!
Airline logos aren’t just fancy graphics on a plane—they capture decades of aviation history, brand values, and cultural stories. By tracing the visual journeys of globally loved carriers like Singapore Airlines, Emirates, Qantas, Virgin, and Qatar Airways, we uncover why logo design matters: it shapes recognition, trust, and identity in the crowded skies.
Requirements that impact Food Packaging Design
Food businesses have many rules to respect when it comes to their packaging. After the pain, effort, and excitement (!) that goes into creating and manufacturing your product, labelling can reveal itself as more confusing than anticipated.
So, here’s what you need to look out for!
So, here’s what you need to look out for!
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