On-Target! Latest Posts
What Fitness Apps Get Right About UI Design
Fitness apps live or die by one thing: engagement. You can have the best workouts in the world, but if the interface feels clunky, overwhelming, or uninspiring, people simply won’t stick around.
That’s what makes fitness apps such an interesting space from a design perspective. They sit right at the intersection of behaviour, motivation, and usability. When done well, design doesn’t just look good, it actively shapes habits.
Let’s look at a few standout apps across different categories and unpack what they do well from a UI and graphic design perspective.
That’s what makes fitness apps such an interesting space from a design perspective. They sit right at the intersection of behaviour, motivation, and usability. When done well, design doesn’t just look good, it actively shapes habits.
Let’s look at a few standout apps across different categories and unpack what they do well from a UI and graphic design perspective.
Downloadable Guides & Lead Magnets: Turn Website Visitors Into Clients
When someone lands on a website, they’re often browsing, comparing, or simply curious. Rarely are they ready to commit straight away.
That’s where downloadable guides, often called lead magnets, come in. They offer a simple exchange: something genuinely useful in return for a small step of trust, like an email address. Done well, they don’t feel like a transaction at all. They feel like a helpful gesture. And that shift in perception can make all the difference in how a brand is remembered.
That’s where downloadable guides, often called lead magnets, come in. They offer a simple exchange: something genuinely useful in return for a small step of trust, like an email address. Done well, they don’t feel like a transaction at all. They feel like a helpful gesture. And that shift in perception can make all the difference in how a brand is remembered.
Animated TV Graphics for Channel Ten’s Well Traveller
Television moves fast. Graphics need to be polished, on-brand and ready to broadcast, often yesterday. When Channel 10’s Well Traveller needed animated graphics for their national travel series, the production team came back to us at Visual Targets. We had previously worked with them on Helloworld’s content, so they already knew our pace, process and standards. This time, the brief was clear: bring movement, clarity and visual consistency to a feel-good Australian travel show hosted by six consecutive female world surf champion Layne Beachley.
Videos To Watch
More Posts
Elevating Your Practice: Physical Therapists Branding Guide
Imagine your brand as the face of your practice. Just as your hands are essential in healing, your visual identity is crucial in making that first vital impression.
A well-designed logo, an appealing colour palette, and a professional website act as the welcoming committee for potential clients. They convey your values and the quality of care you provide. And of course there’s a strategic use of social media, to connect your practice to the community.
A well-designed logo, an appealing colour palette, and a professional website act as the welcoming committee for potential clients. They convey your values and the quality of care you provide. And of course there’s a strategic use of social media, to connect your practice to the community.
Pump Up Your Social Media Presence – Fitness Edition
You’ve considered the benefits of social media and realised it is as worthwhile as a protein shake when taken right, and it will pump up the gym’s attendance and profile.
Good on you!
And, thanks to our last article, Pick The Best Social Media Platform For Your Business, you now know which platforms you’re gonna attack like it’s cardio day!
Here are a few content ideas to get you started.
Good on you!
And, thanks to our last article, Pick The Best Social Media Platform For Your Business, you now know which platforms you’re gonna attack like it’s cardio day!
Here are a few content ideas to get you started.
To SEO Or Not To SEO | Why Is SEO Important For A Website?
With internet at our fingertips and users starting even younger, there is the potential for as many websites on ‘planet virtual’ than there are humans on planet earth.
That makes for A LOT of competition.
So, how do you set yourself apart? How do you reach your potential customers? A big part of this answer is -you guessed it!- SEO.
That makes for A LOT of competition.
So, how do you set yourself apart? How do you reach your potential customers? A big part of this answer is -you guessed it!- SEO.
3 Must-Have Features for Your Personal Trainer Website
Alright, fitness buffs and personal trainers, it’s time to talk about a crucial part of your business—your website. It’s not just a place to park your logo and list your rates anymore. No, no, we’re talking about a website that works hard for you, boosts your business, and keeps clients coming back for more.Whether you’re just starting out or looking to level up, there are some must-have features for your website to help you crush it, and get some online gainz!
So, you want sell online? Here’s what to know!
Like many before, you’ve realised how profitable it can be to sell online and are now launching yourself into the adventure.
First… congratulations!
Second, you’ll need a bit of a guide to jump through the hoops and dodge a few rookie mistakes.
First… congratulations!
Second, you’ll need a bit of a guide to jump through the hoops and dodge a few rookie mistakes.
Shape Psychology In Logos & Branding
Ever wonder what your logo might be saying behind your back? That rectangle might be whispering, “I’m reliable”. A triangle? More like “Watch out, I’m powerful.”
In the world of branding, colour often gets the spotlight, but shape does just as much heavy lifting. The curves, corners, and contours in a logo or design element tap into our subconscious to build trust, imply movement, or feel safe. From the friendly roundness of a cola can to the sharp precision of a tech logo, shapes silently guide how we feel about a brand—often before we’ve read a single word.
Shape psychology is the…
Luke Nguyen’s India on SBS: The 3D Animated Journey
3D animation is a powerful tool that can help create visually appealing videos.
It’s relevant to your business if you want to showcase your products or services in an engaging way, explain complex concepts, or tell informative or entertaining stories – which is exactly why our services were requested in this case! Check it out.
It’s relevant to your business if you want to showcase your products or services in an engaging way, explain complex concepts, or tell informative or entertaining stories – which is exactly why our services were requested in this case! Check it out.
Pick The Best Social Media Platforms For Your Business
We’ve all lived through the rise of social media and felt the change in the business world. A social media strategy is now integral to any great marketing plan. But, amongst the never-ending trends and the new platform popping up every year, what is actually worth considering for a business?
We’re here to untangle the mess and give you our best professional advice.
We’re here to untangle the mess and give you our best professional advice.
.
Interested in RSS? RSS Feed Directory