On-Target! Latest Posts
The Peak of Logo Design: Why So Many Brands Choose Mountains
Ever noticed how many outdoor, travel and fitness brands feature a mountain in their logo? Once you start looking, you’ll see peaks everywhere. It’s not because designers all copied each other. It’s because mountains instantly communicate qualities that these brands want people to feel.
A great logo isn’t just something that looks good on a website or product tag. It’s a shortcut to a brand’s personality. In the case of mountain-inspired logos, every angle, curve and peak has been chosen to tell a story before you’ve even read the brand name.
A great logo isn’t just something that looks good on a website or product tag. It’s a shortcut to a brand’s personality. In the case of mountain-inspired logos, every angle, curve and peak has been chosen to tell a story before you’ve even read the brand name.
From Cave Walls to Websites: Design Through Time
Design often feels like a modern profession. We picture graphic designers working in Adobe software, animators building characters in sophisticated 3D programs, and web designers creating online experiences for businesses around the world. But design has existed for far longer than computers. Thousands of years before the first logo was created, the first animation was drawn, or the first website went live, humans were already solving the same challenge designers face today: how do you communicate an idea visually?
The tools have evolved dramatically throughout history. The purpose, however, has remained remarkably consistent.
Let’s take a trip through time and explore some…
The tools have evolved dramatically throughout history. The purpose, however, has remained remarkably consistent.
Let’s take a trip through time and explore some…
Website Design First Aid: Transforming Pro+Med NZ
Medical and health-related websites often lean heavily toward functionality and compliance, sometimes at the expense of personality and user experience. But that doesn’t mean they have to feel cold, outdated or difficult to navigate. When New Zealand-based training provider Pro+Med approached Visual Targets, they were ready for a complete digital transformation, one that would better reflect the professionalism, energy and scale of their services.
The result was a modern, colourful and highly functional WordPress website designed to support everything from first aid training bookings to event medical services and patient transport enquiries.
The result was a modern, colourful and highly functional WordPress website designed to support everything from first aid training bookings to event medical services and patient transport enquiries.
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8 Useful Tips To Design Eye-catching Packaging
Before calling a designer, here’s everything you need to know to create eye-catching custom packaging design in Australia.
So clearly it’s just a practical tool, right? Think about it; without a bit of packaging, you’d have to drink your beer straight from the source! Well now… Let me think about that…
So clearly it’s just a practical tool, right? Think about it; without a bit of packaging, you’d have to drink your beer straight from the source! Well now… Let me think about that…
Designing 3 Logos for a Family of Businesses!
As designers, we know that every logo will start from a different point. From a nebulous idea drafted quickly on a cafe napkin to the already half-done or almost there designed logo that only needs reshaping.
We never know what a new project will bring, but we are always up for it!
Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.
We never know what a new project will bring, but we are always up for it!
Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.
Enhancing your Brand strength with a FUN Mascot
A mascot can be a very powerful move for a brand. We’ve seen it work times and times again! Who else has the tender childhood memory of Tony the Tiger (the Frosties mascot)?
It is a classic marketing technique and is still very much used these days, and with great efficiency.
It is a classic marketing technique and is still very much used these days, and with great efficiency.
18 Items, Gifts & Products To Promote Your Brand
Companies usually fall back on digital when it comes to advertising (which, don’t get us wrong, is a big and effective part of marketing!), but you can also think a bit outside the box by using physical promotional items.
Don’t underestimate the power of gifting a cool accessory to inspire customer loyalty.
Don’t underestimate the power of gifting a cool accessory to inspire customer loyalty.
Appointment & Event Booking Systems for Your Website
Ever played calendar tag with a client?You know—the endless back-and-forth of ‘Does Tuesday work? No? How about Friday?’ A good booking system stops that madness and lets your website handle the scheduling while you focus on, well… literally anything else.
Making Complex Legal Processes Easier To Understand
In the world of family law, clarity is paramount.
Clients often find themselves overwhelmed by the complexities of legal processes, especially during emotionally charged situations like separations or divorces.
For lawyers, providing information that is both branded and easy to understand is crucial, especially during initial consultations.
Clients often find themselves overwhelmed by the complexities of legal processes, especially during emotionally charged situations like separations or divorces.
For lawyers, providing information that is both branded and easy to understand is crucial, especially during initial consultations.
Website Redesign for Australian Canine Scent Work
When your members are sniffing out details for their next event, you want a website that’s clean, clear, and easy to navigate. That was the task for Visual Targets when Australian Canine Scent Work (ACSW) came to us. With a community of passionate trainers, dogs, and handlers, ACSW needed more than a new coat of paint—it needed an overhaul that would support events, education, and membership with ease.
Animated Logos: Make Your Brand Move
Logos just don’t live on printed material anymore. They live on screens: phones, TVs, billboards, reels, ads, and platforms that reward movement over stillness. As video continues to dominate digital spaces, the way your logo appears matters more than ever. An animated logo isn’t just a trend; it’s a strategic tool that helps brands stand out, feel contemporary, and connect emotionally in a matter of seconds.
From subtle motion to full cinematic sequences, animated logos now exist on a whole spectrum. And choosing the right level of animation for your brand is where the real magic happens.
From subtle motion to full cinematic sequences, animated logos now exist on a whole spectrum. And choosing the right level of animation for your brand is where the real magic happens.
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