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From Cave Walls to Websites: Design Through Time
Design often feels like a modern profession. We picture graphic designers working in Adobe software, animators building characters in sophisticated 3D programs, and web designers creating online experiences for businesses around the world.
But design has existed for far longer than computers. Thousands of years before the first logo was created, the first animation was drawn, or the first website went live, humans were already solving the same challenge designers face today: how do you communicate an idea visually?
The tools have evolved dramatically throughout history. The purpose, however, has remained remarkably consistent.
Let’s take a trip through time and explore some of…
Website Design First Aid: Transforming Pro+Med NZ
Medical and health-related websites often lean heavily toward functionality and compliance, sometimes at the expense of personality and user experience. But that doesn’t mean they have to feel cold, outdated or difficult to navigate. When New Zealand-based training provider Pro+Med approached Visual Targets, they were ready for a complete digital transformation, one that would better reflect the professionalism, energy and scale of their services.
The result was a modern, colourful and highly functional WordPress website designed to support everything from first aid training bookings to event medical services and patient transport enquiries.
The result was a modern, colourful and highly functional WordPress website designed to support everything from first aid training bookings to event medical services and patient transport enquiries.
What Fitness Apps Get Right About UI Design
Fitness apps live or die by one thing: engagement. You can have the best workouts in the world, but if the interface feels clunky, overwhelming, or uninspiring, people simply won’t stick around.
That’s what makes fitness apps such an interesting space from a design perspective. They sit right at the intersection of behaviour, motivation, and usability. When done well, design doesn’t just look good, it actively shapes habits.
Let’s look at a few standout apps across different categories and unpack what they do well from a UI and graphic design perspective.
That’s what makes fitness apps such an interesting space from a design perspective. They sit right at the intersection of behaviour, motivation, and usability. When done well, design doesn’t just look good, it actively shapes habits.
Let’s look at a few standout apps across different categories and unpack what they do well from a UI and graphic design perspective.
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Explainer Videos… Explained! Types, Uses & Examples
Explainer videos have become one of the most effective ways for businesses to communicate clearly in a world overflowing with information. Whether it’s explaining a product, walking someone through a process, or breaking down something semi-technical, explainer videos help audiences understand faster, remember more, and feel more confident taking the next step.
From government websites to startups, explainer videos are everywhere, and for good reason. They turn complex ideas into clear, digestible stories that feel approachable rather than overwhelming.
Animated Logos: Make Your Brand Move
Logos just don’t live on printed material anymore. They live on screens: phones, TVs, billboards, reels, ads, and platforms that reward movement over stillness. As video continues to dominate digital spaces, the way your logo appears matters more than ever. An animated logo isn’t just a trend; it’s a strategic tool that helps brands stand out, feel contemporary, and connect emotionally in a matter of seconds.
From subtle motion to full cinematic sequences, animated logos now exist on a whole spectrum. And choosing the right level of animation for your brand is where the real magic happens.
How To Choose The Right Brand Colours
Colours are a major part of your Brand Identity and play a role in your Brand Recognition. Just look at the Coca-Cola Company with their internationally recognised red brand, or Barbie and their signature pink.
Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.
Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.
Keep Your Business Moving: Using Animation In Your Content
Animation allows us to tell a story in unique ways, with techniques that provoke inspiration and magical feelings appealing to all ages.
In this article, we’re going through the types of animation available to you and how it can help your business.
In this article, we’re going through the types of animation available to you and how it can help your business.
From Cave Walls to Websites: Design Through Time
Design often feels like a modern profession. We picture graphic designers working in Adobe software, animators building characters in sophisticated 3D programs, and web designers creating online experiences for businesses around the world.
But design has existed for far longer than computers. Thousands of years before the first logo was created, the first animation was drawn, or the first website went live, humans were already solving the same challenge designers face today: how do you communicate an idea visually?
The tools have evolved dramatically throughout history. The purpose, however, has remained remarkably consistent.
Let’s take a trip through time and explore some of…
Building a Brand Identity For A New Business
You woke up this morning – hopefully fresh as a daisy and not with a pounding headache due to last night’s enjoyment – and you still had this idea. This idea that has now be living rent-free in your brain for some times.
You thought new years eve would put it to rest (or at least your end-of-the-year-bonus would), but no. It’s alive and pumping…
You thought new years eve would put it to rest (or at least your end-of-the-year-bonus would), but no. It’s alive and pumping…
Powering Your Online Courses With Learning Management Systems
In an era where knowledge is king, delivering educational content efficiently and effectively has never been more crucial.
Whether you’re a corporate entity looking to train employees, an educational institution aiming to educate students, or a small business wanting to share your expertise, Learning Management Systems (LMS) provide the infrastructure needed to achieve your goals.
Let’s dive deep into the world of LMS, compare the best options available, and explore how a custom solution might be the golden ticket to your success.
Whether you’re a corporate entity looking to train employees, an educational institution aiming to educate students, or a small business wanting to share your expertise, Learning Management Systems (LMS) provide the infrastructure needed to achieve your goals.
Let’s dive deep into the world of LMS, compare the best options available, and explore how a custom solution might be the golden ticket to your success.
The Animated Email Signature: A Creative Way to Stand Out
Even the smallest details can make a huge difference in how your business is perceived. One such detail? Your email signature. Often overlooked, it’s the last thing a client sees when communicating with you—and the perfect opportunity to make a lasting impression. But what if your signature wasn’t just a line of text but a dynamic and engaging mini-showcase of your brand? Enter the animated email signature! A smart, creative way to add a touch of personality to your communications and ensure your business gets noticed.
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