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Website Design First Aid: Transforming Pro+Med NZ
Medical and health-related websites often lean heavily toward functionality and compliance, sometimes at the expense of personality and user experience. But that doesn’t mean they have to feel cold, outdated or difficult to navigate. When New Zealand-based training provider Pro+Med approached Visual Targets, they were ready for a complete digital transformation, one that would better reflect the professionalism, energy and scale of their services.
The result was a modern, colourful and highly functional WordPress website designed to support everything from first aid training bookings to event medical services and patient transport enquiries.
The result was a modern, colourful and highly functional WordPress website designed to support everything from first aid training bookings to event medical services and patient transport enquiries.
What Fitness Apps Get Right About UI Design
Fitness apps live or die by one thing: engagement. You can have the best workouts in the world, but if the interface feels clunky, overwhelming, or uninspiring, people simply won’t stick around.
That’s what makes fitness apps such an interesting space from a design perspective. They sit right at the intersection of behaviour, motivation, and usability. When done well, design doesn’t just look good, it actively shapes habits.
Let’s look at a few standout apps across different categories and unpack what they do well from a UI and graphic design perspective.
That’s what makes fitness apps such an interesting space from a design perspective. They sit right at the intersection of behaviour, motivation, and usability. When done well, design doesn’t just look good, it actively shapes habits.
Let’s look at a few standout apps across different categories and unpack what they do well from a UI and graphic design perspective.
Downloadable Guides & Lead Magnets: Turn Website Visitors Into Clients
When someone lands on a website, they’re often browsing, comparing, or simply curious. Rarely are they ready to commit straight away.
That’s where downloadable guides, often called lead magnets, come in. They offer a simple exchange: something genuinely useful in return for a small step of trust, like an email address. Done well, they don’t feel like a transaction at all. They feel like a helpful gesture. And that shift in perception can make all the difference in how a brand is remembered.
That’s where downloadable guides, often called lead magnets, come in. They offer a simple exchange: something genuinely useful in return for a small step of trust, like an email address. Done well, they don’t feel like a transaction at all. They feel like a helpful gesture. And that shift in perception can make all the difference in how a brand is remembered.
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Key Features & Tips To Build Your Healthcare Website
Your website can transform an online health search into an office visit. And that’s the goal: to generate revenue through your website!
For that, your website must be aesthetically pleasing and extremely easy to navigate.
And it doesn’t have to be a headache to set up, so long as you have the right tech team, i.e. a professional graphic designer that knows their stuff!
For that, your website must be aesthetically pleasing and extremely easy to navigate.
And it doesn’t have to be a headache to set up, so long as you have the right tech team, i.e. a professional graphic designer that knows their stuff!
A Smooth User Experience with Icons & Symbols
In a world where information is mainly consumed through visuals, icons and symbols are more and more relevant. They’re everywhere; from your basic website to airports and roadsides.
Icons and symbols are information put in its simplest, but most accurate form. And in today’s culture, we rely on them to navigate through life.
Icons and symbols are information put in its simplest, but most accurate form. And in today’s culture, we rely on them to navigate through life.
Shape Psychology In Logos & Branding
Ever wonder what your logo might be saying behind your back? That rectangle might be whispering, “I’m reliable”. A triangle? More like “Watch out, I’m powerful.”
In the world of branding, colour often gets the spotlight, but shape does just as much heavy lifting. The curves, corners, and contours in a logo or design element tap into our subconscious to build trust, imply movement, or feel safe. From the friendly roundness of a cola can to the sharp precision of a tech logo, shapes silently guide how we feel about a brand—often before we’ve read a single word.
Shape psychology is the…
Food & Drink Display Stands With Influence & Impact
Step into any supermarket and you’ll notice that not all products get the same spotlight. While most sit quietly on crowded shelves, some brands leap out at you with bold, eye-catching displays at the end of an aisle.
These are product display stands, and when designed well, they can be a game-changer for food and drink companies. They don’t just hold products; they tell a story, spark curiosity, and tempt shoppers to reach for something they might not have planned on buying. In today’s competitive retail space, that extra visibility can make all the difference.
These are product display stands, and when designed well, they can be a game-changer for food and drink companies. They don’t just hold products; they tell a story, spark curiosity, and tempt shoppers to reach for something they might not have planned on buying. In today’s competitive retail space, that extra visibility can make all the difference.
The Power of Animation in Advertising: Trends and Insights
Animation is no longer a tool reserved for blockbuster movies or high-end commercials—it’s become a staple in everyday advertising. From animated logos to quirky mascots, businesses of all sizes are embracing animation to stand out in crowded markets. Why? Animation taps into something universal: movement catches our attention. To substantiate this trend with real-world data, we analysed 600 ads across TV, social media, and YouTube, and created the Animation in TV & Online Ads report. This guide offers insights into how animation is transforming the advertising landscape and provides practical advice to help your brand succeed.
E-commerce Website: Sell the Feeling, Before the Product
Believe it or not but people buy feelings, not things. Several studies have shown that emotional responses to an ad have far a greater influence on a consumer’s intent to buy compared to the actual content of the ad. Not only that, but emotional attachment can create loyal customers.
There are several Emotional selling methods in Marketing, but all of them stem from knowing your customers intensely and focusing on the deep benefit of your product. Understand – not the features of your product, but the end benefit of it.
Here’s how we did it with Maya Swimwear.
There are several Emotional selling methods in Marketing, but all of them stem from knowing your customers intensely and focusing on the deep benefit of your product. Understand – not the features of your product, but the end benefit of it.
Here’s how we did it with Maya Swimwear.
Sports Supplement Packaging: Styles, Trends & Audience
The fitness industry in Australia is booming. Never has there been a better time for people to establish a career in this field. Just opening our socials, we’re bombarded with fitness exercises, cleanses, workouts, etc. As good graphic design professionals, we’re always interested in the trends of a booming industry!
Let’s take a look at some sports supplements packaging styles.
Let’s take a look at some sports supplements packaging styles.
Airline Logos Through the Ages: Flying High!
Airline logos aren’t just fancy graphics on a plane—they capture decades of aviation history, brand values, and cultural stories. By tracing the visual journeys of globally loved carriers like Singapore Airlines, Emirates, Qantas, Virgin, and Qatar Airways, we uncover why logo design matters: it shapes recognition, trust, and identity in the crowded skies.
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