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Premium Visual Identity: Parabellum’s Bold 3D Logo & Website
In an industry where trust and professionalism are everything, playing it safe can seem like the obvious choice. But when every competitor plays by the same rules, safe can quickly become forgettable.
That was the opportunity behind our work with Parabellum Insurance Brokers. From a clever initial logo idea, we developed a distinctive 3D brand identity and website that reflect exactly what this family-run brokerage wanted to be: professional and trustworthy, but far from another generic insurance company.
That was the opportunity behind our work with Parabellum Insurance Brokers. From a clever initial logo idea, we developed a distinctive 3D brand identity and website that reflect exactly what this family-run brokerage wanted to be: professional and trustworthy, but far from another generic insurance company.
The Peak of Logo Design: Why So Many Brands Choose Mountains
Ever noticed how many outdoor, travel and fitness brands feature a mountain in their logo? Once you start looking, you’ll see peaks everywhere. It’s not because designers all copied each other. It’s because mountains instantly communicate qualities that these brands want people to feel.
A great logo isn’t just something that looks good on a website or product tag. It’s a shortcut to a brand’s personality. In the case of mountain-inspired logos, every angle, curve and peak has been chosen to tell a story before you’ve even read the brand name.
A great logo isn’t just something that looks good on a website or product tag. It’s a shortcut to a brand’s personality. In the case of mountain-inspired logos, every angle, curve and peak has been chosen to tell a story before you’ve even read the brand name.
From Cave Walls to Websites: Design Through Time
Design often feels like a modern profession. We picture graphic designers working in Adobe software, animators building characters in sophisticated 3D programs, and web designers creating online experiences for businesses around the world. But design has existed for far longer than computers. Thousands of years before the first logo was created, the first animation was drawn, or the first website went live, humans were already solving the same challenge designers face today: how do you communicate an idea visually?
The tools have evolved dramatically throughout history. The purpose, however, has remained remarkably consistent.
Let’s take a trip through time and explore some…
The tools have evolved dramatically throughout history. The purpose, however, has remained remarkably consistent.
Let’s take a trip through time and explore some…
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Luke Nguyen’s India on SBS: The 3D Animated Journey
3D animation is a powerful tool that can help create visually appealing videos.
It’s relevant to your business if you want to showcase your products or services in an engaging way, explain complex concepts, or tell informative or entertaining stories – which is exactly why our services were requested in this case! Check it out.
It’s relevant to your business if you want to showcase your products or services in an engaging way, explain complex concepts, or tell informative or entertaining stories – which is exactly why our services were requested in this case! Check it out.
Animated Logos: Make Your Brand Move
Logos just don’t live on printed material anymore. They live on screens: phones, TVs, billboards, reels, ads, and platforms that reward movement over stillness. As video continues to dominate digital spaces, the way your logo appears matters more than ever. An animated logo isn’t just a trend; it’s a strategic tool that helps brands stand out, feel contemporary, and connect emotionally in a matter of seconds.
From subtle motion to full cinematic sequences, animated logos now exist on a whole spectrum. And choosing the right level of animation for your brand is where the real magic happens.
From subtle motion to full cinematic sequences, animated logos now exist on a whole spectrum. And choosing the right level of animation for your brand is where the real magic happens.
Airline Logos Through the Ages: Flying High!
Airline logos aren’t just fancy graphics on a plane—they capture decades of aviation history, brand values, and cultural stories. By tracing the visual journeys of globally loved carriers like Singapore Airlines, Emirates, Qantas, Virgin, and Qatar Airways, we uncover why logo design matters: it shapes recognition, trust, and identity in the crowded skies.
Printed vs Digital Menus: Winner Winner, Chicken Dinner!
Step into any supermarket and you’ll notice that not all products get the same spotlight. While most sit quietly on crowded shelves, some brands leap out at you with bold, eye-catching displays at the end of an aisle.
These are product display stands, and when designed well, they can be a game-changer for food and drink companies. They don’t just hold products; they tell a story, spark curiosity, and tempt shoppers to reach for something they might not have planned on buying. In today’s competitive retail space, that extra visibility can make all the difference.
These are product display stands, and when designed well, they can be a game-changer for food and drink companies. They don’t just hold products; they tell a story, spark curiosity, and tempt shoppers to reach for something they might not have planned on buying. In today’s competitive retail space, that extra visibility can make all the difference.
Circle Label Design On Tin Packaging
Ryan produces stunning work. He makes the most delightful and dynamic looking wood creations – from the coffee table to the cutting board, to the dog bowls holders – to which he gives a charming rustic style.
We designed a circle label on a tin package for his business. See the challenges of a circular packaging design and our smart solutions!
We designed a circle label on a tin package for his business. See the challenges of a circular packaging design and our smart solutions!
Designing 3 Logos for a Family of Businesses!
As designers, we know that every logo will start from a different point. From a nebulous idea drafted quickly on a cafe napkin to the already half-done or almost there designed logo that only needs reshaping.
We never know what a new project will bring, but we are always up for it!
Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.
We never know what a new project will bring, but we are always up for it!
Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.
Elevating Your Practice: Physical Therapists Branding Guide
Imagine your brand as the face of your practice. Just as your hands are essential in healing, your visual identity is crucial in making that first vital impression.
A well-designed logo, an appealing colour palette, and a professional website act as the welcoming committee for potential clients. They convey your values and the quality of care you provide. And of course there’s a strategic use of social media, to connect your practice to the community.
A well-designed logo, an appealing colour palette, and a professional website act as the welcoming committee for potential clients. They convey your values and the quality of care you provide. And of course there’s a strategic use of social media, to connect your practice to the community.
Animated TV Graphics for Channel Ten’s Well Traveller
Television moves fast. Graphics need to be polished, on-brand and ready to broadcast, often yesterday. When Channel 10’s Well Traveller needed animated graphics for their national travel series, the production team came back to us at Visual Targets. We had previously worked with them on Helloworld’s content, so they already knew our pace, process and standards. This time, the brief was clear: bring movement, clarity and visual consistency to a feel-good Australian travel show hosted by six consecutive female world surf champion Layne Beachley.
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