On-Target! Latest Posts
Downloadable Guides & Lead Magnets: Turn Website Visitors Into Clients
When someone lands on a website, they’re often browsing, comparing, or simply curious. Rarely are they ready to commit straight away.
That’s where downloadable guides, often called lead magnets, come in. They offer a simple exchange: something genuinely useful in return for a small step of trust, like an email address. Done well, they don’t feel like a transaction at all. They feel like a helpful gesture. And that shift in perception can make all the difference in how a brand is remembered.
That’s where downloadable guides, often called lead magnets, come in. They offer a simple exchange: something genuinely useful in return for a small step of trust, like an email address. Done well, they don’t feel like a transaction at all. They feel like a helpful gesture. And that shift in perception can make all the difference in how a brand is remembered.
Animated TV Graphics for Channel Ten’s Well Traveller
Television moves fast. Graphics need to be polished, on-brand and ready to broadcast, often yesterday. When Channel 10’s Well Traveller needed animated graphics for their national travel series, the production team came back to us at Visual Targets. We had previously worked with them on Helloworld’s content, so they already knew our pace, process and standards. This time, the brief was clear: bring movement, clarity and visual consistency to a feel-good Australian travel show hosted by six consecutive female world surf champion Layne Beachley.
Explainer Videos… Explained! Types, Uses & Examples
Explainer videos have become one of the most effective ways for businesses to communicate clearly in a world overflowing with information. Whether it’s explaining a product, walking someone through a process, or breaking down something semi-technical, explainer videos help audiences understand faster, remember more, and feel more confident taking the next step.
From government websites to startups, explainer videos are everywhere, and for good reason. They turn complex ideas into clear, digestible stories that feel approachable rather than overwhelming.
Videos To Watch
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Powering Your Online Courses With Learning Management Systems
In an era where knowledge is king, delivering educational content efficiently and effectively has never been more crucial.
Whether you’re a corporate entity looking to train employees, an educational institution aiming to educate students, or a small business wanting to share your expertise, Learning Management Systems (LMS) provide the infrastructure needed to achieve your goals.
Let’s dive deep into the world of LMS, compare the best options available, and explore how a custom solution might be the golden ticket to your success.
Whether you’re a corporate entity looking to train employees, an educational institution aiming to educate students, or a small business wanting to share your expertise, Learning Management Systems (LMS) provide the infrastructure needed to achieve your goals.
Let’s dive deep into the world of LMS, compare the best options available, and explore how a custom solution might be the golden ticket to your success.
Sports Supplement Packaging: Styles, Trends & Audience
The fitness industry in Australia is booming. Never has there been a better time for people to establish a career in this field. Just opening our socials, we’re bombarded with fitness exercises, cleanses, workouts, etc. As good graphic design professionals, we’re always interested in the trends of a booming industry!
Let’s take a look at some sports supplements packaging styles.
Let’s take a look at some sports supplements packaging styles.
Designing 3 Logos for a Family of Businesses!
As designers, we know that every logo will start from a different point. From a nebulous idea drafted quickly on a cafe napkin to the already half-done or almost there designed logo that only needs reshaping.
We never know what a new project will bring, but we are always up for it!
Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.
We never know what a new project will bring, but we are always up for it!
Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.
Animated Travel Show Graphics for Helloworld Travel
hen TV shows take us across the globe, it’s not just the stunning locations that keep viewers hooked, but the visual storytelling that adds flair.
Helloworld Travel is known for showcasing globe-trotting adventures with host warmth and polished production, and they asked Visual Targets to modernise their on‐screen look. From layered animations to sleek transitions, we stepped in via a referral from the team behind Luke Nguyen’s India. The result was a blend of creativity and precision that brought travel to life on screen.
Helloworld Travel is known for showcasing globe-trotting adventures with host warmth and polished production, and they asked Visual Targets to modernise their on‐screen look. From layered animations to sleek transitions, we stepped in via a referral from the team behind Luke Nguyen’s India. The result was a blend of creativity and precision that brought travel to life on screen.
Elevating Your Practice: Physical Therapists Branding Guide
Imagine your brand as the face of your practice. Just as your hands are essential in healing, your visual identity is crucial in making that first vital impression.
A well-designed logo, an appealing colour palette, and a professional website act as the welcoming committee for potential clients. They convey your values and the quality of care you provide. And of course there’s a strategic use of social media, to connect your practice to the community.
A well-designed logo, an appealing colour palette, and a professional website act as the welcoming committee for potential clients. They convey your values and the quality of care you provide. And of course there’s a strategic use of social media, to connect your practice to the community.
The Cereal Box: Stand Out On The Shelves
Cereals are a $1.2 billion industry in Australia, making us the fifth biggest consumer behind the US, UK, Mexico and Canada.
In this article, we are looking at the Australian breakfast cereal sector trends to find key takeaways to design packaging in a highly competitive market.
In this article, we are looking at the Australian breakfast cereal sector trends to find key takeaways to design packaging in a highly competitive market.
To SEO Or Not To SEO | Why Is SEO Important For A Website?
With internet at our fingertips and users starting even younger, there is the potential for as many websites on ‘planet virtual’ than there are humans on planet earth.
That makes for A LOT of competition.
So, how do you set yourself apart? How do you reach your potential customers? A big part of this answer is -you guessed it!- SEO.
That makes for A LOT of competition.
So, how do you set yourself apart? How do you reach your potential customers? A big part of this answer is -you guessed it!- SEO.
Keep Your Business Moving: Using Animation In Your Content
Animation allows us to tell a story in unique ways, with techniques that provoke inspiration and magical feelings appealing to all ages.
In this article, we’re going through the types of animation available to you and how it can help your business.
In this article, we’re going through the types of animation available to you and how it can help your business.
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