ens are useful. Tote bags get around. But sometimes, the best way to get someone’s attention is through their stomach.

Branded food has become a fun addition to the promotional product world, with everything from lolly bags and chocolates to biscuits, popcorn and mints available in customised packaging. They can be handed out at events, added to client gifts or simply left somewhere customers can help themselves.

Unlike many promotional products, food isn’t designed to stick around forever. But that doesn’t mean it can’t make an impression. Done well, a small treat can turn a simple interaction with your business into a…

Packaging has a lot of jobs to do. It needs to protect what’s inside, survive transport, communicate what the product is and, ideally, catch someone’s eye before the competitor sitting next to it does.

Then there’s one more increasingly important job: reducing its environmental impact.

Switching to eco-friendly packaging sounds simple enough, but the reality is a little more nuanced. A material might be recyclable but difficult to print on. Another might be compostable but not suited to every product. And something that looks wonderfully natural may not necessarily be the most sustainable option available.

So, following on from our exploration of creative…

In an industry where trust and professionalism are everything, playing it safe can seem like the obvious choice. But when every competitor plays by the same rules, safe can quickly become forgettable.

That was the opportunity behind our work with Parabellum Insurance Brokers. From a clever initial logo idea, we developed a distinctive 3D brand identity and website that reflect exactly what this family-run brokerage wanted to be: professional and trustworthy, but far from another generic insurance company.