Fitness

What Fitness Apps Get Right About UI Design

Leave a Comment / Branding, Fitness, Graphic Design, Health, Industry, Sports, User Interface Design, Website / By

Fitness apps live or die by one thing: engagement. You can have the best workouts in the world, but if the interface feels clunky, overwhelming, or uninspiring, people simply won’t stick around.

That’s what makes fitness apps such an interesting space from a design perspective. They sit right at the intersection of behaviour, motivation, and usability. When done well, design doesn’t just look good, it actively shapes habits.

Let’s look at a few standout apps across different categories and unpack what they do well from a UI and graphic design perspective.

What Fitness Apps Get Right About UI Design Read More

Animated TV Graphics for Channel Ten’s Well Traveller

Leave a Comment / 2D, 3D, Animation, Case Study, Client, Fitness, Health, Info Box, Map, Media, Motion Graphics, Straps, Titles, Travel, TV Production / By

Television moves fast. Graphics need to be polished, on-brand and ready to broadcast, often yesterday.

When Channel 10’s Well Traveller needed animated graphics for their national travel series, the production team came back to us at Visual Targets. We had previously worked with them on Helloworld’s content, so they already knew our pace, process and standards.

This time, the brief was clear: bring movement, clarity and visual consistency to a feel-good Australian travel show hosted by six consecutive female world surf champion Layne Beachley.

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3 Must-Have Features for Your Personal Trainer Website

Leave a Comment / Blog, Booking System, Fitness, Sports, Website / By

Alright, fitness buffs and personal trainers, it’s time to talk about a crucial part of your business—your website. It’s not just a place to park your logo and list your rates anymore. No, no, we’re talking about a website that works hard for you, boosts your business, and keeps clients coming back for more.

Whether you’re just starting out or looking to level up, there are some must-have features for your website to help you crush it, and get some online gainz!

3 Must-Have Features for Your Personal Trainer Website Read More

Sports Supplement Packaging: Styles, Trends & Audience

Leave a Comment / Fitness, Industry, Label, Packaging, Satchel / By

The fitness industry in Australia is booming. Never has there been a better time for people to establish a career in this field. Just opening our socials, we’re bombarded with fitness exercises, cleanses, workouts, etc. As good graphic design professionals, we’re always interested in the trends of a booming industry!

Let’s take a look at some sports supplements packaging styles.

Sports Supplement Packaging: Styles, Trends & Audience Read More

Pump Up Your Social Media Presence – Fitness Edition

Leave a Comment / Fitness, Industry, Marketing, Social Media / By

You’ve considered the benefits of social media and realised it is as worthwhile as a protein shake when taken right, and it will pump up the gym’s attendance and profile.

Good on you!

And, thanks to our last article, Pick The Best Social Media Platform For Your Business, you now know which platforms you’re gonna attack like it’s cardio day!

Here are a few content ideas to get you started.

Pump Up Your Social Media Presence – Fitness Edition Read More

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