Branding - Visual Targets

Creating Stubby Coolers To Promote Your Business

Leave a Comment / Branding, Case Study, Client, Promotional, Stubby Cooler, Sunshine Coast / By Marie Rene

Stubby coolers can make an excellent promotional tool for your business. Great to raise brand awareness and reward your clients’ loyalty, it’s also a product that you can totally customise to your brand – your creativity (or your designer’s) is the limit!

With free goodies, you might be tempted to prefer quantity over quality, but, depending on what you’re trying to achieve, it is not necessarily always the right move.

That was the case for BMC Auto Electrical. Read through to understand our reasoning and produced a stubby cooler suited to their needs.

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Designing 3 Logos for a Family of Businesses!

2 Comments / Branding, Case Study, Client, Fitness, Graphic Design, Logo, Sunshine Coast / By Marie Rene

As designers, we know that every logo will start from a different point. From a nebulous idea drafted quickly on a cafe napkin to the already half-done or almost there designed logo that only needs reshaping.

We never know what a new project will bring, but we are always up for it!

Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.

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How To Choose The Right Brand Colours

Leave a Comment / Branding, Graphic Design / By Marie Rene

Colours are a major part of your Brand Identity and play a role in your Brand Recognition. Just look at the Coca-Cola Company with their internationally recognised red brand, or Barbie and their signature pink.

Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.

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Pyreken Pyrethrum Packaging Label Designs

Designing Labels for different Packaging sizes

Leave a Comment / Branding, Case Study, Client, Label, Packaging, Sunshine Coast / By Marie Rene

Pyreken Pyrethrum offers natural insecticides directly to customers but also businesses such as big retailers, pest control companies, schools, agriculture, and farmers in Australia and New Zealand.

Their business is situated here on the Sunshine Coast, Queensland, Australia – a fantastic part of the world which Visual Targets also calls home ☺.

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Enhancing your Brand strength with a FUN Mascot

Leave a Comment / Branding, Food, Mascot / By Marie Rene

A mascot can be a very powerful move for a brand. We’ve seen it work times and times again! Who else has the tender childhood memory of Tony the Tiger (the Frosties mascot)?

It is a classic marketing technique and is still very much used these days, and with great efficiency.

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18 Items, Gifts & Products To Promote Your Brand

2 Comments / Branding, Promotional / By Marie Rene

Companies usually fall back on digital when it comes to advertising (which, don’t get us wrong, is a big and effective part of marketing!), but you can also think a bit outside the box by using physical promotional items.

Don’t underestimate the power of gifting a cool accessory to inspire customer loyalty.

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Choose An Adaptive Logo For Better Branding

Leave a Comment / Branding, Case Study, Client, Logo, Service, Sunshine Coast, Trade / By Marie Rene

The logo is dead, long live the adaptive logo! Even if it is just a small part of your brand identity, the logo is getting a useful upgrade that you might want to embrace.

In this digital age, we ask more and more from a logo. No more 1-size-fits-all! Your logo has to be carefully designed to fit the square or round shape of your social media handles, to be wide enough for the side of your car, bright enough to be recognisable on a flyer or a shirt, small enough to conserve space on your packaging and clever enough for people to remember it.

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5 Brand Identity Examples To Learn From

Leave a Comment / Branding, Fitness, Food, Health / By Marie Rene

Today your brand needs to be distinct, memorable, adaptable, cohesive, consistent, scalable with your growth and easy to apply for all your team members.

And what better way to learn than from the ones who built a strong identity perfectly fitted for their target audience?!

We chose to analyse some of the brands we admire in 5 different industries to help you find the inspiration.

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Building a Brand Identity For A New Business

4 Comments / Branding, Business, Logo / By Marie Rene

You woke up this morning – hopefully fresh as a daisy and not with a pounding headache due to last night’s enjoyment – and you still had this idea. This idea that has now be living rent-free in your brain for some times.

You thought new years eve would put it to rest (or at least your end-of-the-year-bonus would), but no. It’s alive and pumping…

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Great to hear you enjoyed the post :-)

What a brilliantly practical and inspiring post, your ideas bring real leverage and creativity for food-business owners. Slightly catchy and…

[…] For brands using photography and videography, the same branding principles apply. The brands that stand out visually are the…