We’ve all lived through the rise of social media and felt the change in the business world. A social media strategy is now integral to any great marketing plan. But, amongst the never-ending trends and the new platform popping up every year, what is actually worth considering for a business?
We’re here to untangle the mess and give you our best professional advice.
Pick The Best Social Media Platforms For Your Business Read More
Believe it or not but people buy feelings, not things. Several studies have shown that emotional responses to an ad have far a greater influence on a consumer’s intent to buy compared to the actual content of the ad. Not only that, but emotional attachment can create loyal customers.
There are several Emotional selling methods in Marketing, but all of them stem from knowing your customers intensely and focusing on the deep benefit of your product. Understand – not the features of your product, but the end benefit of it.
Here’s how we did it with Maya Swimwear.
E-commerce Website: Sell the Feeling, Before the Product Read More
Your website can transform an online health search into an office visit. And that’s the goal: to generate revenue through your website!
For that, your website must be aesthetically pleasing and extremely easy to navigate.
And it doesn’t have to be a headache to set up, so long as you have the right tech team, i.e. a professional graphic designer that knows their stuff!
Key Features & Tips To Build Your Healthcare Website Read More
Like many before, you’ve realised how profitable it can be to sell online and are now launching yourself into the adventure.
First… congratulations!
Second, you’ll need a bit of a guide to jump through the hoops and dodge a few rookie mistakes.
So, you want sell online? Here’s what to know! Read More
As designers, we know that every logo will start from a different point. From a nebulous idea drafted quickly on a cafe napkin to the already half-done or almost there designed logo that only needs reshaping.
We never know what a new project will bring, but we are always up for it!
Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.
Designing 3 Logos for a Family of Businesses! Read More
Colours are a major part of your Brand Identity and play a role in your Brand Recognition. Just look at the Coca-Cola Company with their internationally recognised red brand, or Barbie and their signature pink.
Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.
How To Choose The Right Brand Colours Read More
In a world where information is mainly consumed through visuals, icons and symbols are more and more relevant. They’re everywhere; from your basic website to airports and roadsides.
Icons and symbols are information put in its simplest, but most accurate form. And in today’s culture, we rely on them to navigate through life.
A Smooth User Experience with Icons & Symbols Read More
Pyreken Pyrethrum offers natural insecticides directly to customers but also businesses such as big retailers, pest control companies, schools, agriculture, and farmers in Australia and New Zealand.
Their business is situated here on the Sunshine Coast, Queensland, Australia – a fantastic part of the world which Visual Targets also calls home ☺.
Designing Labels for different Packaging sizes Read More
A mascot can be a very powerful move for a brand. We’ve seen it work times and times again! Who else has the tender childhood memory of Tony the Tiger (the Frosties mascot)?
It is a classic marketing technique and is still very much used these days, and with great efficiency.
Enhancing your Brand strength with a FUN Mascot Read More
