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Sports Supplement Packaging: Styles, Trends & Audience

Leave a Comment / Fitness, Industry, Label, Packaging, Satchel / By

The fitness industry in Australia is booming. Never has there been a better time for people to establish a career in this field. Just opening our socials, we’re bombarded with fitness exercises, cleanses, workouts, etc. As good graphic design professionals, we’re always interested in the trends of a booming industry!

Let’s take a look at some sports supplements packaging styles.

Sports Supplement Packaging: Styles, Trends & Audience Read More

Creating Stubby Coolers To Promote Your Business

Leave a Comment / Branding, Case Study, Client, Promotional, Stubby Cooler, Sunshine Coast / By

Stubby coolers can make an excellent promotional tool for your business. Great to raise brand awareness and reward your clients’ loyalty, it’s also a product that you can totally customise to your brand – your creativity (or your designer’s) is the limit!

With free goodies, you might be tempted to prefer quantity over quality, but, depending on what you’re trying to achieve, it is not necessarily always the right move.

That was the case for BMC Auto Electrical. Read through to understand our reasoning and produced a stubby cooler suited to their needs.

Creating Stubby Coolers To Promote Your Business Read More

Pump Up Your Social Media Presence – Fitness Edition

Leave a Comment / Fitness, Industry, Marketing, Social Media / By

You’ve considered the benefits of social media and realised it is as worthwhile as a protein shake when taken right, and it will pump up the gym’s attendance and profile.

Good on you!

And, thanks to our last article, Pick The Best Social Media Platform For Your Business, you now know which platforms you’re gonna attack like it’s cardio day!

Here are a few content ideas to get you started.

Pump Up Your Social Media Presence – Fitness Edition Read More

Pick The Best Social Media Platforms For Your Business

Leave a Comment / Social Media / By

We’ve all lived through the rise of social media and felt the change in the business world. A social media strategy is now integral to any great marketing plan. But, amongst the never-ending trends and the new platform popping up every year, what is actually worth considering for a business?

We’re here to untangle the mess and give you our best professional advice.

Pick The Best Social Media Platforms For Your Business Read More

E-commerce Website: Sell the Feeling, Before the Product

Leave a Comment / Case Study, Client, E-Commerce, Fashion, Sunshine Coast, Website / By

Believe it or not but people buy feelings, not things. Several studies have shown that emotional responses to an ad have far a greater influence on a consumer’s intent to buy compared to the actual content of the ad. Not only that, but emotional attachment can create loyal customers.

There are several Emotional selling methods in Marketing, but all of them stem from knowing your customers intensely and focusing on the deep benefit of your product. Understand – not the features of your product, but the end benefit of it.

Here’s how we did it with Maya Swimwear.

E-commerce Website: Sell the Feeling, Before the Product Read More

Key Features & Tips To Build Your Healthcare Website

Leave a Comment / Health, Website / By

Your website can transform an online health search into an office visit. And that’s the goal: to generate revenue through your website!

For that, your website must be aesthetically pleasing and extremely easy to navigate.

And it doesn’t have to be a headache to set up, so long as you have the right tech team, i.e. a professional graphic designer that knows their stuff!

Key Features & Tips To Build Your Healthcare Website Read More

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