Industry

E-commerce Website: Sell the Feeling, Before the Product

Leave a Comment / Case Study, Client, E-Commerce, Fashion, Sunshine Coast, Website / By

Believe it or not but people buy feelings, not things. Several studies have shown that emotional responses to an ad have far a greater influence on a consumer’s intent to buy compared to the actual content of the ad. Not only that, but emotional attachment can create loyal customers.

There are several Emotional selling methods in Marketing, but all of them stem from knowing your customers intensely and focusing on the deep benefit of your product. Understand – not the features of your product, but the end benefit of it.

Here’s how we did it with Maya Swimwear.

E-commerce Website: Sell the Feeling, Before the Product Read More

Key Features & Tips To Build Your Healthcare Website

Leave a Comment / Health, Website / By

Your website can transform an online health search into an office visit. And that’s the goal: to generate revenue through your website!

For that, your website must be aesthetically pleasing and extremely easy to navigate.

And it doesn’t have to be a headache to set up, so long as you have the right tech team, i.e. a professional graphic designer that knows their stuff!

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Constar & Star Eco Email Marketing

Appealing Email Marketing for a Medical Supplies Brand

4 Comments / Case Study, Client, Email Marketing, Health, Marketing / By

EDM or Electronic Direct Marketing (also referred to as Email Marketing) is the strategy used by businesses to reach out to targeted potential customers through online channels, usually emails, to build personal relationships, generate leads and increase sales.

A medical and health industry company, Constar, asked us to have a look at their EDM. See how we improved their open rates, generated leads and kept their branding consistent.

Appealing Email Marketing for a Medical Supplies Brand Read More

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