Colours are a major part of your Brand Identity and play a role in your Brand Recognition. Just look at the Coca-Cola Company with their internationally recognised red brand, or Barbie and their signature pink.
Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.
How To Choose The Right Brand Colours Read More
In a world where information is mainly consumed through visuals, icons and symbols are more and more relevant. They’re everywhere; from your basic website to airports and roadsides.
Icons and symbols are information put in its simplest, but most accurate form. And in today’s culture, we rely on them to navigate through life.
A Smooth User Experience with Icons & Symbols Read More
Pyreken Pyrethrum offers natural insecticides directly to customers but also businesses such as big retailers, pest control companies, schools, agriculture, and farmers in Australia and New Zealand.
Their business is situated here on the Sunshine Coast, Queensland, Australia – a fantastic part of the world which Visual Targets also calls home ☺.
Designing Labels for different Packaging sizes Read More
A mascot can be a very powerful move for a brand. We’ve seen it work times and times again! Who else has the tender childhood memory of Tony the Tiger (the Frosties mascot)?
It is a classic marketing technique and is still very much used these days, and with great efficiency.
Enhancing your Brand strength with a FUN Mascot Read More
Food businesses have many rules to respect when it comes to their packaging. After the pain, effort, and excitement (!) that goes into creating and manufacturing your product, labelling can reveal itself as more confusing than anticipated.
So, here’s what you need to look out for!
Requirements that impact Food Packaging Design Read More
EDM or Electronic Direct Marketing (also referred to as Email Marketing) is the strategy used by businesses to reach out to targeted potential customers through online channels, usually emails, to build personal relationships, generate leads and increase sales.
A medical and health industry company, Constar, asked us to have a look at their EDM. See how we improved their open rates, generated leads and kept their branding consistent.
Appealing Email Marketing for a Medical Supplies Brand Read More
It can be daunting to get off the ground when you’re just starting. So first; take a deep breath….
…Yes, there’s a lot to do but you’ll get there. One task at a time.
To help you, we made this checklist or the tools you should use to get your name out there.
Marketing yourself: how to get started as a Personal Trainer Read More
Companies usually fall back on digital when it comes to advertising (which, don’t get us wrong, is a big and effective part of marketing!), but you can also think a bit outside the box by using physical promotional items.
Don’t underestimate the power of gifting a cool accessory to inspire customer loyalty.
18 Items, Gifts & Products To Promote Your Brand Read More
As website designers, we take SEO seriously to put our clients on the digital map!
A medical and health industry company, Constar, asked us to have a look at their website. See how we improved their SEO, and enhanced their website to accommodate their growing product range.
The Benefits Of Applying SEO To An E-Commerce Website Read More
