Marie Rene

Creative genius, talented wordsmith and all-rounder copywriter up for the grabs! If you can't stand the look of your copy right now, she'll shape your rambles into the most compelling words. Marie Rene | LinkedIn

E-commerce Website: Sell the Feeling, Before the Product

Leave a Comment / Case Study, Client, E-Commerce, Fashion, Sunshine Coast, Website / By

Believe it or not but people buy feelings, not things. Several studies have shown that emotional responses to an ad have far a greater influence on a consumer’s intent to buy compared to the actual content of the ad. Not only that, but emotional attachment can create loyal customers.

There are several Emotional selling methods in Marketing, but all of them stem from knowing your customers intensely and focusing on the deep benefit of your product. Understand – not the features of your product, but the end benefit of it.

Here’s how we did it with Maya Swimwear.

E-commerce Website: Sell the Feeling, Before the Product Read More

Key Features & Tips To Build Your Healthcare Website

Leave a Comment / Health, Website / By

Your website can transform an online health search into an office visit. And that’s the goal: to generate revenue through your website!

For that, your website must be aesthetically pleasing and extremely easy to navigate.

And it doesn’t have to be a headache to set up, so long as you have the right tech team, i.e. a professional graphic designer that knows their stuff!

Key Features & Tips To Build Your Healthcare Website Read More

Traffic Light Walking Go

A Smooth User Experience with Icons & Symbols

Leave a Comment / Business, Graphic Design, Icons / By

In a world where information is mainly consumed through visuals, icons and symbols are more and more relevant. They’re everywhere; from your basic website to airports and roadsides.

Icons and symbols are information put in its simplest, but most accurate form. And in today’s culture, we rely on them to navigate through life.

A Smooth User Experience with Icons & Symbols Read More

Pyreken Pyrethrum Packaging Label Designs

Designing Labels for different Packaging sizes

Leave a Comment / Branding, Case Study, Client, Label, Packaging, Sunshine Coast / By

Pyreken Pyrethrum offers natural insecticides directly to customers but also businesses such as big retailers, pest control companies, schools, agriculture, and farmers in Australia and New Zealand.

Their business is situated here on the Sunshine Coast, Queensland, Australia – a fantastic part of the world which Visual Targets also calls home ☺.

Designing Labels for different Packaging sizes Read More

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