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E-commerce Website: Sell the Feeling, Before the Product

Leave a Comment / Case Study, Client, E-Commerce, Fashion, Sunshine Coast, Website / By

Believe it or not but people buy feelings, not things. Several studies have shown that emotional responses to an ad have far a greater influence on a consumer’s intent to buy compared to the actual content of the ad. Not only that, but emotional attachment can create loyal customers.

There are several Emotional selling methods in Marketing, but all of them stem from knowing your customers intensely and focusing on the deep benefit of your product. Understand – not the features of your product, but the end benefit of it.

Here’s how we did it with Maya Swimwear.

E-commerce Website: Sell the Feeling, Before the Product Read More

Key Features & Tips To Build Your Healthcare Website

Leave a Comment / Health, Website / By

Your website can transform an online health search into an office visit. And that’s the goal: to generate revenue through your website!

For that, your website must be aesthetically pleasing and extremely easy to navigate.

And it doesn’t have to be a headache to set up, so long as you have the right tech team, i.e. a professional graphic designer that knows their stuff!

Key Features & Tips To Build Your Healthcare Website Read More

Using Google

To SEO Or Not To SEO | Why Is SEO Important For A Website?

Leave a Comment / SEO, Website / By

With internet at our fingertips and users starting even younger, there is the potential for as many websites on ‘planet virtual’ than there are humans on planet earth.

That makes for A LOT of competition. 

So, how do you set yourself apart? How do you reach your potential customers? A big part of this answer is -you guessed it!- SEO.

To SEO Or Not To SEO | Why Is SEO Important For A Website? Read More

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