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Energetic Drink Packaging: A Bold Lesson in Branding

Energetic drinks seem to leap off the shelves, packed with colours and fonts so bold you can practically hear them shout.

These cans and bottles reflect the intensity of extreme sports, embodying high energy and an “in-your-face” vibe. But it’s not just loud design for the sake of being loud—it’s a deliberate strategy that targets consumers who crave excitement.
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Creative Promotional Ideas to Kick Off Your Food Business

So, you’ve handled the nitty-gritty details of setting up your food business: getting your ABN, securing the perfect location, and maybe even assembling a killer menu. But now, it’s time to go external and make sure your business grabs attention. How do you get the word out and attract those all-important customers?

We’ve compiled a list of promotional opportunities that’ll help you do just that—each one a golden chance to showcase your brand’s personality.
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Making Complex Legal Processes Easier To Understand

In the world of family law, clarity is paramount.

Clients often find themselves overwhelmed by the complexities of legal processes, especially during emotionally charged situations like separations or divorces.

For lawyers, providing information that is both branded and easy to understand is crucial, especially during initial consultations.
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Ryan's Rustic Creations Label Packaging Design

Circle Label Design On Tin Packaging

Ryan produces stunning work. He makes the most delightful and dynamic looking wood creations – from the coffee table to the cutting board, to the dog bowls holders – to which he gives a charming rustic style.

We designed a circle label on a tin package for his business. See the challenges of a circular packaging design and our smart solutions!
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Pump Up Your Social Media Presence – Fitness Edition

You’ve considered the benefits of social media and realised it is as worthwhile as a protein shake when taken right, and it will pump up the gym’s attendance and profile.

Good on you!

And, thanks to our last article, Pick The Best Social Media Platform For Your Business, you now know which platforms you’re gonna attack like it’s cardio day!

Here are a few content ideas to get you started.
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Key Features & Tips To Build Your Healthcare Website

Your website can transform an online health search into an office visit. And that’s the goal: to generate revenue through your website!

For that, your website must be aesthetically pleasing and extremely easy to navigate.

And it doesn’t have to be a headache to set up, so long as you have the right tech team, i.e. a professional graphic designer that knows their stuff!
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Packaging on a shelf

8 Useful Tips To Design Eye-catching Packaging

Before calling a designer, here’s everything you need to know to create eye-catching custom packaging design in Australia.

So clearly it’s just a practical tool, right? Think about it; without a bit of packaging, you’d have to drink your beer straight from the source! Well now… Let me think about that… 
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Noosa Peanut Butter Co: Local Flavours On Packaging Labels

A local peanut butter company asked for our help to design their labels.

At Visual Targets, WE ARE peaNUTS for this type of butter (see what we did there?). So when this opportunity landed in our inbox, we knew there would be some market study necessary! And we were NOT disappointed. But you guys are here for the technical aspect, not for our culinary review. So, let’s dive in.
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Traffic Light Walking Go

A Smooth User Experience with Icons & Symbols

In a world where information is mainly consumed through visuals, icons and symbols are more and more relevant. They’re everywhere; from your basic website to airports and roadsides.

Icons and symbols are information put in its simplest, but most accurate form. And in today’s culture, we rely on them to navigate through life.
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Bright Idea Lightbulb

Building a Brand Identity For A New Business

You woke up this morning – hopefully fresh as a daisy and not with a pounding headache due to last night’s enjoyment – and you still had this idea. This idea that has now be living rent-free in your brain for some times.

You thought new years eve would put it to rest (or at least your end-of-the-year-bonus would), but no. It’s alive and pumping…
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Creating Stubby Coolers To Promote Your Business

Stubby coolers can make an excellent promotional tool for your business. Great to raise brand awareness and reward your clients’ loyalty, it’s also a product that you can totally customise to your brand – your creativity (or your designer’s) is the limit! With free goodies, you might be tempted to prefer quantity over quality, but, depending on what you’re trying to achieve, it is not necessarily always the right move.

That was the case for BMC Auto Electrical. Read through to understand our reasoning and produced a stubby cooler suited to their needs.
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