When Channel 10’s My Market Kitchen needed a fresh, dynamic visual identity for their ninth season, they turned to us. With a love for food, local markets, and all things Melbourne, the show wanted animations that felt uniquely theirs—something that honored the Prahran Market location while adding personality to the mix.

We delivered three animated elements: a title sequence that immerses viewers in a bustling Melbourne scene, a playful caricature animation of host Catherine Velisha, and an animated logo designed for seamless integration across the show. Here’s how we made it happen.

Animation is no longer a tool reserved for blockbuster movies or high-end commercials—it’s become a staple in everyday advertising. From animated logos to quirky mascots, businesses of all sizes are embracing animation to stand out in crowded markets. Why? Animation taps into something universal: movement catches our attention.

To substantiate this trend with real-world data, we analysed 600 ads across TV, social media, and YouTube, and created the Animation in TV & Online Ads report. This guide offers insights into how animation is transforming the advertising landscape and provides practical advice to help your brand succeed.

Even the smallest details can make a huge difference in how your business is perceived. One such detail? Your email signature. Often overlooked, it’s the last thing a client sees when communicating with you—and the perfect opportunity to make a lasting impression. But what if your signature wasn’t just a line of text but a dynamic and engaging mini-showcase of your brand?

Enter the animated email signature! A smart, creative way to add a touch of personality to your communications and ensure your business gets noticed.