On-Target! Latest Posts
Airline Logos Through the Ages: Flying High!
Airline logos aren’t just fancy graphics on a plane—they capture decades of aviation history, brand values, and cultural stories. By tracing the visual journeys of globally loved carriers like Singapore Airlines, Emirates, Qantas, Virgin, and Qatar Airways, we uncover why logo design matters: it shapes recognition, trust, and identity in the crowded skies.
Shape Psychology In Logos & Branding
Ever wonder what your logo might be saying behind your back? That rectangle might be whispering, “I’m reliable”. A triangle? More like “Watch out, I’m powerful.”
In the world of branding, colour often gets the spotlight, but shape does just as much heavy lifting. The curves, corners, and contours in a logo or design element tap into our subconscious to build trust, imply movement, or feel safe. From the friendly roundness of a cola can to the sharp precision of a tech logo, shapes silently guide how we feel about a brand—often before we’ve read a single word.
Shape psychology is the…
Website Redesign for Australian Canine Scent Work
When your members are sniffing out details for their next event, you want a website that’s clean, clear, and easy to navigate. That was the task for Visual Targets when Australian Canine Scent Work (ACSW) came to us. With a community of passionate trainers, dogs, and handlers, ACSW needed more than a new coat of paint—it needed an overhaul that would support events, education, and membership with ease.
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Animation In Business: Learning From The TV & Movie Industry
If you want people to emotionally connect to your content, it is worth investing in animation.
Let’s look at some memorable examples in the TV and Movie industry, and see how it might benefit you in today’s competitive market.
Let’s look at some memorable examples in the TV and Movie industry, and see how it might benefit you in today’s competitive market.
Marketing yourself: how to get started as a Personal Trainer
It can be daunting to get off the ground when you’re just starting. So first; take a deep breath….
…Yes, there’s a lot to do but you’ll get there. One task at a time.
To help you, we made this checklist or the tools you should use to get your name out there.
…Yes, there’s a lot to do but you’ll get there. One task at a time.
To help you, we made this checklist or the tools you should use to get your name out there.
18 Items, Gifts & Products To Promote Your Brand
Companies usually fall back on digital when it comes to advertising (which, don’t get us wrong, is a big and effective part of marketing!), but you can also think a bit outside the box by using physical promotional items.
Don’t underestimate the power of gifting a cool accessory to inspire customer loyalty.
Don’t underestimate the power of gifting a cool accessory to inspire customer loyalty.
5 Brand Identity Examples To Learn From
Today your brand needs to be distinct, memorable, adaptable, cohesive, consistent, scalable with your growth and easy to apply for all your team members.
And what better way to learn than from the ones who built a strong identity perfectly fitted for their target audience?!
We chose to analyse some of the brands we admire in 5 different industries to help you find the inspiration.
And what better way to learn than from the ones who built a strong identity perfectly fitted for their target audience?!
We chose to analyse some of the brands we admire in 5 different industries to help you find the inspiration.
Keep Your Business Moving: Using Animation In Your Content
Animation allows us to tell a story in unique ways, with techniques that provoke inspiration and magical feelings appealing to all ages.
In this article, we’re going through the types of animation available to you and how it can help your business.
In this article, we’re going through the types of animation available to you and how it can help your business.
Luke Nguyen’s India on SBS: The 3D Animated Journey
3D animation is a powerful tool that can help create visually appealing videos.
It’s relevant to your business if you want to showcase your products or services in an engaging way, explain complex concepts, or tell informative or entertaining stories – which is exactly why our services were requested in this case! Check it out.
It’s relevant to your business if you want to showcase your products or services in an engaging way, explain complex concepts, or tell informative or entertaining stories – which is exactly why our services were requested in this case! Check it out.
My Market Kitchen Animated Branding: Behind the Scenes
When Channel 10’s My Market Kitchen needed a fresh, dynamic visual identity for their ninth season, they turned to us. With a love for food, local markets, and all things Melbourne, the show wanted animations that felt uniquely theirs—something that honored the Prahran Market location while adding personality to the mix.We delivered three animated elements: a title sequence that immerses viewers in a bustling Melbourne scene, a playful caricature animation of host Catherine Velisha, and an animated logo designed for seamless integration across the show. Here’s how we made it happen.
Circle Label Design On Tin Packaging
Ryan produces stunning work. He makes the most delightful and dynamic looking wood creations – from the coffee table to the cutting board, to the dog bowls holders – to which he gives a charming rustic style.
We designed a circle label on a tin package for his business. See the challenges of a circular packaging design and our smart solutions!
We designed a circle label on a tin package for his business. See the challenges of a circular packaging design and our smart solutions!
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