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The Power of Animation in Advertising: Trends and Insights

Animation is no longer a tool reserved for blockbuster movies or high-end commercials—it’s become a staple in everyday advertising. From animated logos to quirky mascots, businesses of all sizes are embracing animation to stand out in crowded markets. Why? Animation taps into something universal: movement catches our attention.

To substantiate this trend with real-world data, we analysed 600 ads across TV, social media, and YouTube, and created the Animation in TV & Online Ads report. This guide offers insights into how animation is transforming the advertising landscape and provides practical advice to help your brand succeed.
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The Animated Email Signature: A Creative Way to Stand Out

Even the smallest details can make a huge difference in how your business is perceived. One such detail? Your email signature. Often overlooked, it’s the last thing a client sees when communicating with you—and the perfect opportunity to make a lasting impression. But what if your signature wasn’t just a line of text but a dynamic and engaging mini-showcase of your brand?

Enter the animated email signature! A smart, creative way to add a touch of personality to your communications and ensure your business gets noticed.
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Effective Printed Marketing Tools For A Food Truck

In today’s digital age, printed marketing tools continue to play a crucial role in connecting businesses with their audience. These tools not only communicate key information but also embody a brand’s identity, creating a lasting impression.

At Visual Targets, we recognise the importance of combining functionality with cohesive design to craft materials that captivate and engage customers.
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M&Ms Characters in a circle

Enhancing your Brand strength with a FUN Mascot

A mascot can be a very powerful move for a brand. We’ve seen it work times and times again! Who else has the tender childhood memory of Tony the Tiger (the Frosties mascot)?

It is a classic marketing technique and is still very much used these days, and with great efficiency.
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Traffic Light Walking Go

A Smooth User Experience with Icons & Symbols

In a world where information is mainly consumed through visuals, icons and symbols are more and more relevant. They’re everywhere; from your basic website to airports and roadsides.

Icons and symbols are information put in its simplest, but most accurate form. And in today’s culture, we rely on them to navigate through life.
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Effective Printed Marketing Tools For A Food Truck

In today’s digital age, printed marketing tools continue to play a crucial role in connecting businesses with their audience. These tools not only communicate key information but also embody a brand’s identity, creating a lasting impression.

At Visual Targets, we recognise the importance of combining functionality with cohesive design to craft materials that captivate and engage customers.
Read More

Luke Nguyen’s India on SBS: The 3D Animated Journey

3D animation is a powerful tool that can help create visually appealing videos.

It’s relevant to your business if you want to showcase your products or services in an engaging way, explain complex concepts, or tell informative or entertaining stories – which is exactly why our services were requested in this case! Check it out.
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Noosa Peanut Butter Co: Local Flavours On Packaging Labels

A local peanut butter company asked for our help to design their labels.

At Visual Targets, WE ARE peaNUTS for this type of butter (see what we did there?). So when this opportunity landed in our inbox, we knew there would be some market study necessary! And we were NOT disappointed. But you guys are here for the technical aspect, not for our culinary review. So, let’s dive in.
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Wine Bottle Labels

11 Styles To Inspire Your Creative Food Packaging Design

Get inspired from these 11 creative packaging design styles and design your own beautiful food packaging.

Packaging design is a crucial part in making or breaking a product. Not only does it need to stand out but it has to be unique, authentic, memorable, relatable and show exactly what it is… Not an easy job, indeed. 
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Energetic Drink Packaging: A Bold Lesson in Branding

Energetic drinks seem to leap off the shelves, packed with colours and fonts so bold you can practically hear them shout.

These cans and bottles reflect the intensity of extreme sports, embodying high energy and an “in-your-face” vibe. But it’s not just loud design for the sake of being loud—it’s a deliberate strategy that targets consumers who crave excitement.
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Using Google

To SEO Or Not To SEO | Why Is SEO Important For A Website?

With internet at our fingertips and users starting even younger, there is the potential for as many websites on ‘planet virtual’ than there are humans on planet earth.

That makes for A LOT of competition. 

So, how do you set yourself apart? How do you reach your potential customers? A big part of this answer is -you guessed it!- SEO.
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