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Shape Psychology In Logos & Branding
ver wonder what your logo might be saying behind your back? That rectangle might be whispering, “I’m reliable”. A triangle? More like “Watch out, I’m powerful.”
In the world of branding, colour often gets the spotlight, but shape does just as much heavy lifting. The curves, corners, and contours in a logo or design element tap into our subconscious to build trust, imply movement, or feel safe. From the friendly roundness of a cola can to the sharp precision of a tech logo, shapes silently guide how we feel about a brand—often before we’ve read a single word.
Shape psychology is the…
Website Redesign for Australian Canine Scent Work
When your members are sniffing out details for their next event, you want a website that’s clean, clear, and easy to navigate. That was the task for Visual Targets when Australian Canine Scent Work (ACSW) came to us. With a community of passionate trainers, dogs, and handlers, ACSW needed more than a new coat of paint—it needed an overhaul that would support events, education, and membership with ease.
3 Must-Have Features for Your Personal Trainer Website
Alright, fitness buffs and personal trainers, it’s time to talk about a crucial part of your business—your website. It’s not just a place to park your logo and list your rates anymore. No, no, we’re talking about a website that works hard for you, boosts your business, and keeps clients coming back for more.Whether you’re just starting out or looking to level up, there are some must-have features for your website to help you crush it, and get some online gainz!
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Pump Up Your Social Media Presence – Fitness Edition
You’ve considered the benefits of social media and realised it is as worthwhile as a protein shake when taken right, and it will pump up the gym’s attendance and profile.
Good on you!
And, thanks to our last article, Pick The Best Social Media Platform For Your Business, you now know which platforms you’re gonna attack like it’s cardio day!
Here are a few content ideas to get you started.
Good on you!
And, thanks to our last article, Pick The Best Social Media Platform For Your Business, you now know which platforms you’re gonna attack like it’s cardio day!
Here are a few content ideas to get you started.
18 Items, Gifts & Products To Promote Your Brand
Companies usually fall back on digital when it comes to advertising (which, don’t get us wrong, is a big and effective part of marketing!), but you can also think a bit outside the box by using physical promotional items.
Don’t underestimate the power of gifting a cool accessory to inspire customer loyalty.
Don’t underestimate the power of gifting a cool accessory to inspire customer loyalty.
Creating Effective Medical Info Sheets
Are you writing and designing an information sheet? We’re here to help!
As you probably have realised now, shorter doesn’t mean easier. Quite the opposite actually. How to fit all of the most important information on a 1 to 2 pages document?
Follow our tips!
As you probably have realised now, shorter doesn’t mean easier. Quite the opposite actually. How to fit all of the most important information on a 1 to 2 pages document?
Follow our tips!
Pick The Best Social Media Platforms For Your Business
We’ve all lived through the rise of social media and felt the change in the business world. A social media strategy is now integral to any great marketing plan. But, amongst the never-ending trends and the new platform popping up every year, what is actually worth considering for a business?
We’re here to untangle the mess and give you our best professional advice.
We’re here to untangle the mess and give you our best professional advice.
Animation In Business: Learning From The TV & Movie Industry
If you want people to emotionally connect to your content, it is worth investing in animation.
Let’s look at some memorable examples in the TV and Movie industry, and see how it might benefit you in today’s competitive market.
Let’s look at some memorable examples in the TV and Movie industry, and see how it might benefit you in today’s competitive market.
Noosa Peanut Butter Co: Local Flavours On Packaging Labels
A local peanut butter company asked for our help to design their labels.
At Visual Targets, WE ARE peaNUTS for this type of butter (see what we did there?). So when this opportunity landed in our inbox, we knew there would be some market study necessary! And we were NOT disappointed. But you guys are here for the technical aspect, not for our culinary review. So, let’s dive in.
At Visual Targets, WE ARE peaNUTS for this type of butter (see what we did there?). So when this opportunity landed in our inbox, we knew there would be some market study necessary! And we were NOT disappointed. But you guys are here for the technical aspect, not for our culinary review. So, let’s dive in.
Keep Your Business Moving: Using Animation In Your Content
Animation allows us to tell a story in unique ways, with techniques that provoke inspiration and magical feelings appealing to all ages.
In this article, we’re going through the types of animation available to you and how it can help your business.
In this article, we’re going through the types of animation available to you and how it can help your business.
5 Brand Identity Examples To Learn From
Today your brand needs to be distinct, memorable, adaptable, cohesive, consistent, scalable with your growth and easy to apply for all your team members.
And what better way to learn than from the ones who built a strong identity perfectly fitted for their target audience?!
We chose to analyse some of the brands we admire in 5 different industries to help you find the inspiration.
And what better way to learn than from the ones who built a strong identity perfectly fitted for their target audience?!
We chose to analyse some of the brands we admire in 5 different industries to help you find the inspiration.
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