Branding - Visual Targets

High Adrenaline Graphics: The Visual Styles In Extreme Sports

Leave a Comment / Branding, Extreme Sports, Fitness, Graphic Design, Logo, Sports / By Marie Rene

Extreme sports are all about pushing boundaries, embracing risks, and experiencing the thrill of the unknown. The graphics representing these sports must encapsulate this spirit, conveying energy, danger, and excitement.

This article explores various graphic styles used in the extreme sports industry, illustrating how famous brands appeal to their target audiences through their visual choices.

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Elevating Your Practice: Physical Therapists Branding Guide

Leave a Comment / Blog, Booking System, Branding, Health, Industry, Logo, Social Media, Website / By Marie Rene

Imagine your brand as the face of your practice. Just as your hands are essential in healing, your visual identity is crucial in making that first vital impression.

A well-designed logo, an appealing colour palette, and a professional website act as the welcoming committee for potential clients. They convey your values and the quality of care you provide. And of course there’s a strategic use of social media, to connect your practice to the community.

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Animation In Business: Learning From The TV & Movie Industry

Leave a Comment / Animation, Business, Film, Mascot, TV Production / By Marie Rene

If you want people to emotionally connect to your content, it is worth investing in animation.

Let’s look at some memorable examples in the TV and Movie industry, and see how it might benefit you in today’s competitive market.

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The Cereal Box: Stand Out On The Shelves

Leave a Comment / Box, Food, Industry, Mascot, Packaging / By Marie Rene

Cereals are a $1.2 billion industry in Australia, making us the fifth biggest consumer behind the US, UK, Mexico and Canada.

In this article, we are looking at the Australian breakfast cereal sector trends to find key takeaways to design packaging in a highly competitive market.

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Creating Stubby Coolers To Promote Your Business

Leave a Comment / Branding, Case Study, Client, Promotional, Stubby Cooler, Sunshine Coast / By Marie Rene

Stubby coolers can make an excellent promotional tool for your business. Great to raise brand awareness and reward your clients’ loyalty, it’s also a product that you can totally customise to your brand – your creativity (or your designer’s) is the limit!

With free goodies, you might be tempted to prefer quantity over quality, but, depending on what you’re trying to achieve, it is not necessarily always the right move.

That was the case for BMC Auto Electrical. Read through to understand our reasoning and produced a stubby cooler suited to their needs.

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Designing 3 Logos for a Family of Businesses!

2 Comments / Branding, Case Study, Client, Fitness, Graphic Design, Logo, Sunshine Coast / By Marie Rene

As designers, we know that every logo will start from a different point. From a nebulous idea drafted quickly on a cafe napkin to the already half-done or almost there designed logo that only needs reshaping.

We never know what a new project will bring, but we are always up for it!

Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.

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How To Choose The Right Brand Colours

Leave a Comment / Branding, Graphic Design / By Marie Rene

Colours are a major part of your Brand Identity and play a role in your Brand Recognition. Just look at the Coca-Cola Company with their internationally recognised red brand, or Barbie and their signature pink.

Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.

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Pyreken Pyrethrum Packaging Label Designs

Designing Labels for different Packaging sizes

Leave a Comment / Branding, Case Study, Client, Label, Packaging, Sunshine Coast / By Marie Rene

Pyreken Pyrethrum offers natural insecticides directly to customers but also businesses such as big retailers, pest control companies, schools, agriculture, and farmers in Australia and New Zealand.

Their business is situated here on the Sunshine Coast, Queensland, Australia – a fantastic part of the world which Visual Targets also calls home ☺.

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Enhancing your Brand strength with a FUN Mascot

Leave a Comment / Branding, Food, Mascot / By Marie Rene

A mascot can be a very powerful move for a brand. We’ve seen it work times and times again! Who else has the tender childhood memory of Tony the Tiger (the Frosties mascot)?

It is a classic marketing technique and is still very much used these days, and with great efficiency.

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